echoloc

Blinds To Go Tech Stack

Custom window blinds and shades retailer with factory-direct manufacturing and omnichannel expansion

Retail Paramus, New Jersey 1,001–5,000 employees Privately Held

Blinds To Go operates 80+ superstores across the Eastern U.S. and Canada with in-house manufacturing plants, now scaling a shop-at-home service and e-commerce channel. The tech stack reflects a traditional retail infrastructure—Excel, SQL, Windows Server, Active Directory, Microsoft 365—alongside modern digital acquisition (Google Ads, Meta, Pinterest, Tableau). Marketing and sales hiring are balanced at 9 roles each, but the pain-point list reveals execution friction: recruiting qualified installers, optimizing website conversion, and managing third-party service providers at pace.

Tech Stack 30 technologies

Core StackGoogle Analytics Fortinet Windows Server Linux Active Directory Microsoft Exchange Power Apps Python Google Ads Tableau Excel SQL FortiGate FortiManager FortiAnalyzer FortiAP FortiSwitch SD-WAN Ubuntu GCP Microsoft 365 SharePoint Webex Webex Contact Center PowerShell Bash Bing Ads Meta Pinterest Microsoft Access

What Blinds To Go Is Building

Challenges

  • Rapid growth of shop-at-home business
  • Recruiting outside contractors
  • Improving installation service levels
  • Lack of qualified installers
  • Improving website conversions
  • Optimizing leads and sales
  • Enhancing online presence
  • Expanding business leads in new home construction
  • Establishing btg as preferred vendor
  • Managing third-party service providers

Active Projects

  • Create tools to improve btg partners performance
  • Develop systems for shop-at-home growth
  • Build installation network in remote markets
  • Systems and processes for rapid growth
  • Integration plan for new manager
  • A/b testing for website optimization
  • Growth strategy execution with web dev
  • Preferred marketing arrangement for lead channeling
  • New home/condo offering awareness
  • Digital advertising campaigns across multiple digital channels

Hiring Activity

Minimal20 roles · 2 in 30d

Department

Marketing
9
Sales
9
Ops
2
HR
1

Seniority

Junior
6
Manager
5
Senior
4
Director
3
Mid
2
VP
1

Notable leadership hires: Director of Marketing

Company intelligence

Find more companies like Blinds To Go by tech stack, pain points and active projects

Get started free

About Blinds To Go

Blinds To Go is a privately held retailer founded in 1954 that manufactures and sells custom window coverings at factory-direct pricing. The company operates over 80 superstores in the Eastern United States, Toronto, and Montreal, with manufacturing facilities in Montreal and Lakewood, New Jersey. In recent years, it has expanded beyond physical retail into shop-at-home design consulting and e-commerce channels. The business model combines in-house production with a growing network of installation contractors and retail partners.

HeadquartersParamus, New Jersey
Company Size1,001–5,000 employees
Hiring MarketsCanada, United States

Frequently Asked Questions

What tech stack does Blinds To Go use?

Core enterprise stack: Windows Server, Active Directory, Microsoft 365, Exchange, SharePoint, Power Apps. Analytics: Google Analytics, Tableau. Security: Fortinet suite (FortiGate, FortiManager, SD-WAN). Ad platforms: Google Ads, Bing Ads, Meta, Pinterest.

Where are Blinds To Go's headquarters and manufacturing?

Headquarters in Paramus, New Jersey. Manufacturing plants in Montreal, Quebec and Lakewood, New Jersey. Operates 80+ retail locations across Eastern U.S., Toronto, and Montreal.

Similar Companies in Retail

Other companies in the same industry, closest in size