Blade HQ Tech Stack

Direct-to-consumer cutlery and outdoor gear retailer

Retail Marion, Virginia 51–200 employees Founded 2003 Privately Held

Blade HQ is a cutlery and outdoor equipment retailer built around direct-to-consumer marketing. The tech stack is purely advertising and content platforms—Meta, Google, TikTok, and YouTube—with in-house video production (DaVinci Resolve, Premiere Pro). Hiring is concentrated in marketing (4 of 5 open roles, mid to director level), and current pain points center on customer discovery and scaling marketing execution, which aligns with their investment in a high-output video studio.

Tech Stack 11 technologies

Core StackGoogle Ads Adobe Premiere Pro Meta Google TikTok Meta Ads Manager TikTok Ads DaVinci Resolve YouTube Instagram Hootsuite

What Blade HQ Is Building

◆Challenges

Improving customer discovery
Aligning merchandising and marketing
Scaling marketing execution

▲Active Projects

High-output video studio

Hiring Activity

Accelerating5 roles · 4 in 30d

Department

Marketing

Seniority

Mid

Director

Junior

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About Blade HQ

Blade HQ sells knives, multitools, flashlights, outdoor gear, apparel, and kitchen accessories to outdoor and cooking enthusiasts. The company is headquartered in Marion, Virginia, and operates a retail platform at bladehq.com. Their go-to-market is predominantly digital—leveraging paid social (Meta, TikTok, Google) and video content to reach customers. The business is privately held and has been operating since 2003.

HeadquartersMarion, Virginia

Company Size51–200 employees

Founded2003

Hiring MarketsUnited States

Frequently Asked Questions

What is Blade HQ's tech stack?

Blade HQ relies on Meta, Google, and TikTok for paid advertising and audience targeting, YouTube and Instagram for content distribution, Hootsuite for social media management, and DaVinci Resolve and Adobe Premiere Pro for video production.

Where is Blade HQ headquartered?

Blade HQ is headquartered in Marion, Virginia, and all current hiring is in the United States.