BIRKENSTOCK Tech Stack

Premium footwear manufacturer scaling production and retail operations across 100+ countries

Retail Apparel and Fashion Linz am Rhein, Rhineland-Palatinate 5,001–10,000 employees Founded 1774 Privately Held

BIRKENSTOCK is a 250-year-old German footwear manufacturer with 6,200+ employees operating a global retail footprint across 100+ countries. The tech stack reveals a manufacturing-and-retail-operations company: SAP S/4HANA dominates enterprise resource planning, complemented by industrial automation (PLCs, SCADA, robotics from KUKA and Siemens), Salesforce Commerce Cloud for e-commerce, and Power BI for analytics. Active adoption of SuccessFactors and SAP PM signals aggressive investment in HR processes and predictive maintenance—paired with hiring momentum (399 open roles, 138 posted in 30 days) concentrated in sales (229) and manufacturing (30), this indicates a company simultaneously expanding retail capacity and automating production lines.

Tech Stack 75 technologies

Core StackPower BI SAP SAP S/4HANA Adobe Illustrator Jira Confluence SAP SuccessFactors Microsoft Office Excel SAP FI/CO Word PowerPoint LucaNet C/C++ SQL SIMATIC S7-1200 ABB KUKA Keyence Siemens S7 Beckhoff PLC Enterprise Architect LeanIX TIA Portal SCADA Salesforce Commerce Cloud VBA Photoshop SIMATIC S7+45 more

AdoptingSAP S/4HANA SAP SuccessFactors SAP PM

What BIRKENSTOCK Is Building

◆Challenges

Optimizing hr processes
Ensuring compliance with safety regulations
Improving conversion rates
Reducing production downtime
Material flow improvement
Ensuring compliance with internal controls
Improving recruitment processes
Meeting store kpis
Maintaining store performance
Optimizing sales performance

▲Active Projects

New store openings
Store continuous development
Sox control implementation
Commissioning new plants
Seasonal forecasting
Process improvement and digitalization in production and data management
Report and kpi implementation
Building new production site
Retail store construction and fit-out projects across europe
Investment project profitability calculations

Hiring Activity

Steady400 roles · 140 in 30d

Department

Sales

229

Manufacturing

Ops

Engineering

Logistics

Finance

Product

Seniority

Junior

184

Intern

Mid

Senior

Manager

Lead

Director

Notable leadership hires: Digital Experience Lead, Head of HR, End Assembly Team Lead, Supply Planning Lead

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About BIRKENSTOCK

BIRKENSTOCK manufactures and retails premium footwear, sleep systems, and natural cosmetics globally, positioning foot health and orthopedic design as core brand differentiators. The company operates a vertically integrated business: in-house manufacturing facilities (multiple plants in Germany and new site construction underway), direct-to-consumer and wholesale retail (new store openings and renovations across Europe), and a supply chain spanning 100+ countries. With roots in orthopedics dating to 1774, the brand competes on craftsmanship and product quality rather than pure fashion trends. Current operational priorities include plant commissioning, production site expansion, store network growth, and compliance infrastructure (SOX controls, internal control frameworks).

HeadquartersLinz am Rhein, Rhineland-Palatinate

Company Size5,001–10,000 employees

Founded1774

Hiring MarketsFrance, Germany, United Kingdom, Spain, Italy, Netherlands, China, Austria

Frequently Asked Questions

What is BIRKENSTOCK's tech stack?

SAP S/4HANA and SAP FI/CO for enterprise resource planning, Salesforce Commerce Cloud for e-commerce, Power BI for analytics and reporting, industrial automation via Siemens/ABB/KUKA robotics and PLCs, and SAP SuccessFactors for HR management.

Where is BIRKENSTOCK headquartered?

Linz am Rhein, Rhineland-Palatinate, Germany. The company is a privately held, sixth-generation family-run business with 6,200+ employees.