BIPA Parfumerien Gesellschaft m.b.H. Tech Stack

Austria's largest drugstore chain with 600+ locations and loyalty-driven digital transformation

Retail Wr. Neudorf 1,001–5,000 employees Founded 1980 Self-Owned

BIPA is Austria's dominant pharmacy and beauty retailer, operating 600+ stores with over 4,000 employees and a deep loyalty program (jö Bonus Club). The tech stack is lean—Microsoft Office, Figma, Hotjar, Google Analytics—but the active project backlog reveals a shift toward digital maturity: UX/UI overhaul of the online shop and app, design system foundation, and gamification campaigns. Hiring velocity is accelerating with a lean but balanced mix across sales, marketing, and design, signaling intensified focus on digital conversion and customer experience.

Tech Stack 15 technologies

Core StackAutoCAD Figma Miro Google Analytics Canva Asana Microsoft Office PowerPoint Excel Outlook Hotjar HTML/CSS Facebook Business Manager SharePoint Teams

What BIPA Parfumerien Gesellschaft m.b.H. Is Building

◆Challenges

Improving conversion rates
Optimizing conversion rates
Improving user flows
Optimierung der filialprozesse
Erreichung wirtschaftlicher ziele
Improving digital experience
Optimizing sales kpis
Improving customer journey

▲Active Projects

Evolution of ux/ui in bipa online shop and app
Design system development
Newsletter design and optimization
Gamification campaigns
Bipa loyalty program
Jö bonus club crm activities
Neu- und umbauten unserer bipa-filialen
Beauty events
Event sponsorship
Evolving ux/ui for online shop and app

Hiring Activity

Accelerating20 roles · 9 in 30d

Department

Sales

Marketing

Design

Product

Construction

Executive

Seniority

Mid

Junior

Senior

Manager

Intern

Company intelligence

Find more companies like BIPA Parfumerien Gesellschaft m.b.H. by tech stack, pain points and active projects

Get started free

About BIPA Parfumerien Gesellschaft m.b.H.

BIPA Parfumerien Gesellschaft m.b.H., founded in 1980 and headquartered in Wiener Neudorf, is Austria's largest specialty drugstore chain. The company operates approximately 600 locations across Austria and employs over 4,000 staff. BIPA stocks over 15,000 branded and proprietary products across beauty, haircare, fragrance, oral care, and baby categories, with house brands including BI CARE, BI HOME, and BABYWELL. The business is part of REWE International AG and partners with the jö Bonus Club to offer customer rewards and personalized offers. Beyond retail, BIPA provides supplementary services including textile cleaning and CEWE photo services.

HeadquartersWr. Neudorf

Company Size1,001–5,000 employees

Founded1980

Hiring MarketsAustria

Frequently Asked Questions

What is BIPA's loyalty program?

BIPA partners with the jö Bonus Club, a membership program offering personalized deals and rewards to regular customers. The program is a core focus for the business, with dedicated CRM and engagement initiatives.

How many BIPA stores are in Austria?

BIPA operates approximately 600 retail locations across Austria, making it the country's largest drugstore chain by store count.

What tech stack does BIPA use?

BIPA uses Microsoft Office (PowerPoint, Excel, Outlook), Figma for design, Google Analytics and Hotjar for conversion tracking, and Asana for project management. They are actively developing UX/UI for their online shop and building a design system.