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BIOTA Smart Home Tech Stack

Smart home IoT platform for connected living in Southeast Asia

Computers and Electronics Manufacturing Jakarta, Jakarta 11–50 employees Founded 2023 Privately Held

BIOTA Smart Home is a Jakarta-based IoT hardware startup (founded 2023, 11–50 employees) building smart home solutions for the Indonesian market. The tech stack reveals a consumer-facing, design-first operation: Adobe Creative Suite, Canva, and social-media tools (Instagram, TikTok) dominate, with no backend infrastructure visible—suggesting either early-stage product development or a white-label/assembly model. Hiring velocity is accelerating with 19 roles posted in the last 30 days, concentrated in sales (12) and marketing (11), indicating a go-to-market push rather than engineering expansion.

Tech Stack 16 technologies

Core StackAdobe Photoshop Adobe Illustrator Adobe InDesign Canva Adobe Creative Cloud Microsoft Office Excel Google Sheets CapCut Instagram TikTok WhatsApp Telegram Photoshop InDesign POS

What BIOTA Smart Home Is Building

◆Challenges

Increasing market penetration
Meeting sales targets
Expanding battery sales in medan
Unique demands of salons
Competitive threats
Budget management
Cost controls
Product visibility
New business opportunities
Attracting top talent

▲Active Projects

Promotional campaigns and product launches
Promotional strategies for beauty salon products
Strategic sales plans
Sales strategy for medan market
Promotional campaigns for medan area
Operational policies and procedures
Event scheduling and planning
Operational data analysis
Medan sales strategy development
Content calendar for campaigns, drops, and collections

Hiring Activity

Accelerating35 roles · 20 in 30d

Department

Sales

12

Marketing

11

Ops

5

Finance

2

HR

2

Design

1

Seniority

Junior

11

Manager

7

Mid

7

Senior

4

Director

1

Intern

1

Lead

1

Staff

1

Notable leadership hires: Operations Director

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About BIOTA Smart Home

BIOTA Smart Home develops smart home hardware and connected-home solutions targeting Indonesian consumers and small businesses. Founded in 2023 and based in Jakarta, the company operates across product design, sales, and operations with a small core team. Current hiring focuses on sales and marketing roles, with secondary investment in operations and finance, indicating a consumer-channel-driven business model. Pain points center on market penetration in regional cities (especially Medan), competitive positioning, battery product adoption, and sales-target execution—typical of an early-stage hardware company scaling from initial product-market fit into regional distribution.

HeadquartersJakarta, Jakarta

Company Size11–50 employees

Founded2023

Hiring MarketsIndonesia, Canada

Frequently Asked Questions

Where is BIOTA Smart Home headquartered?

Jakarta, Indonesia. The company was founded in 2023 and currently operates with 11–50 employees.

What is BIOTA Smart Home working on?

Current projects focus on regional sales expansion (Medan market strategy, salon-channel promotions), product launches and promotional campaigns, operational policies, and sales strategy refinement. The team is also expanding battery product sales.