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BIOGENA GROUP Tech Stack
Premium micronutrient brand scaling direct-to-consumer sales and practitioner networks
BIOGENA is an Austrian wellness company built around practitioner partnerships and direct e-commerce, now adopting generative AI tools (ChatGPT, Gemini, Perplexity) while managing active pain around digital marketing efficiency and customer acquisition. The hiring mix—sales and marketing represent 47% of open roles—reflects a growth-stage push into new sales channels and campaign optimization, supported by product feed work and meta campaign scaling.
Tech Stack 39 technologies
Core StackFigma Adobe Premiere Pro After Effects Adobe Illustrator Google Analytics Meta Ads Google Ads Adyen Shopify Photoshop CapCut InDesign Adobe Acrobat Microsoft Office Google Search Console Ahrefs Screaming Frog SEMrush Google Search Google Shopping Meta Ads Manager Google Analytics 4 Meta Pixel Google Tag Manager Channable Excel PowerPoint Word CRM PayPal+6 more
AdoptingChatGPT Gemini Perplexity
What BIOGENA GROUP Is Building
◆Challenges
- Process optimization in finance
- Optimizing digital marketing campaigns
- Budget management for marketing efficiency
- Internal processes and data quality
- Optimizing existing recipes
- Scaling revenue
- Reducing inefficient channels
- Acquiring new customers
- Optimizing content for generative ai
- Optimizing warehouse processes
▲Active Projects
- Product feed optimization
- Digital sales and marketing campaign execution
- Pr strategy development
- Identifikation neuer verkaufskanäle
- Product launches
- Creative testing roadmap
- Auf- und ausbau des ärzte/therapeuten netzwerkes
- Scalable meta campaigns
- Social media content production
- Introducing new tools and workflows
Hiring Activity
Steady50 roles · 20 in 30d
Department
Seniority
Company intelligence
