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BILD Tech Stack

German digital news and entertainment publisher with video and paid-subscription products

Book and Periodical Publishing Berlin 1,001–5,000 employees Public Company

BILD.de is Germany's highest-penetration digital news portal, built on a stack dominated by Microsoft 365, Adobe creative tools, and social/ad platforms (Meta, Google, X, LinkedIn). The hiring acceleration is concentrated in marketing (10 open roles) and media (7), with intern-heavy staffing, while engineering carries just one active role — indicating product maturity and a content/growth-operations focus. Current project velocity centers on monetization (BILDplus paid tier, content commerce, app conversion), ad-campaign optimization, and SEO performance, with documented friction around paid-social ROI and app-store conversion rates.

Tech Stack 23 technologies

Core StackGoogle Ads AppsFlyer Adobe Illustrator Figma Adobe Premiere Pro Adobe Photoshop Microsoft 365 Excel PowerPoint Google Meta Instagram X LinkedIn Meta Ads Manager Facebook Ads Manager Apple Search Ads Photoshop Flourish YouTube iPhone Microsoft Office Twitch

What BILD Is Building

Challenges

  • Reach and format optimization
  • App store conversion
  • App marketing performance
  • Optimizing paid social campaigns
  • Budget management
  • Published test optimization
  • Buying consultation optimization

Active Projects

  • Product monetization strategy development
  • App campaigns for sport bild app
  • Paid content-marken bildplus
  • Video format development
  • Content commerce expansion
  • Germany desk
  • Sales and business development concepts
  • Seo content creation for sports articles
  • Competitor analysis and ranking analysis
  • Headline optimization

Hiring Activity

Accelerating25 roles · 15 in 30d

Department

Marketing
10
Media
7
Design
3
News
2
Engineering
1
Ops
1
Sales
1

Seniority

Intern
18
Mid
4
Manager
2
Senior
1
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About BILD

BILD.de operates as the digital flagship of BILD, Germany's largest-circulation newspaper, delivering news, sports, and entertainment content with video-first design and mobile optimization. The company is structured around three revenue pillars: advertising (Meta/Google/X integration), subscription (BILDplus paid content tier), and app distribution (iOS and Android app campaigns). With 1,001–5,000 employees and Berlin headquarters, the organization blends traditional editorial operations with digital product and growth marketing, publishing continuous content (sports desk, headline optimization cycles) while scaling video formats and testing monetization models.

HeadquartersBerlin
Company Size1,001–5,000 employees
Hiring MarketsGermany

Frequently Asked Questions

What tech does BILD.de use for design and video?

Adobe Illustrator, Photoshop, and Premiere Pro for content creation; Figma for design collaboration; Flourish for data visualization. Publishing workflow runs on Microsoft 365 and Office.

What is BILD.de working on?

Monetization expansion (BILDplus paid content, content commerce), app-store conversion optimization, video format development, sports-content SEO strategy, and paid-social campaign performance tuning.

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