BIG operates an 8-office architecture practice spanning New York, Copenhagen, London, Barcelona, Shanghai, Los Angeles, Zurich, and Bhutan, with a design-heavy team actively hiring across senior and mid-level positions. The stack—Rhino, Revit, Grasshopper, GIS, Enscape, Lumion, and emerging generative tools (Stable Diffusion, ComfyUI)—reflects a firm integrating parametric design and AI-assisted visualization into traditional architecture workflows. Active challenges around scope creep, fee burn, and coordinating inputs across disciplines suggest growing pains typical of firms scaling from project-based delivery to larger masterplans and urban systems work.
BIG is a Copenhagen-founded, New York-headquartered architecture and urban design firm with 501–1,000 staff working across architecture, interior design, landscape design, product design, urbanism, and R&D. The practice operates globally, with current work across Europe, North America, Asia, the Middle East, and Oceania. Projects span urban design and masterplanning, special strategic initiatives, and large infrastructure work (e.g., Zurich airport). The firm emphasizes pragmatic design that responds to contemporary life, multicultural exchange, and evolving urban needs, positioning itself at the intersection of practical problem-solving and exploratory architectural vision.
BIG's primary stack includes Rhino, Revit, Grasshopper, AutoCAD, and GIS for modeling; Enscape, Lumion, Twinmotion, and V-Ray for visualization; and Adobe Creative Cloud (InDesign, Photoshop, After Effects) for design communication. Recently adopting Stable Diffusion and ComfyUI for generative design exploration.
BIG is headquartered in Brooklyn, New York, with additional offices in Copenhagen, London, Barcelona, Shanghai, Los Angeles, Zurich, and Bhutan. The firm was founded in 2006.
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