Catholic book subscription club scaling content production and retention
Minha Biblioteca Católica operates a Catholic book subscription service in Brazil, with 51–200 employees focused on content creation, member retention, and logistics. The tech stack is heavily skewed toward video production (Adobe Creative Suite, DaVinci Resolve, Final Cut Pro) and social advertising (Meta Ads, Google Ads, TikTok Ads), reflecting a content-first growth model. Marketing department accounts for one-third of active hires, but subscriber churn and retention remain top friction points — indicating the content velocity they're building hasn't yet stabilized member lifetime value.
Notable leadership hires: Support Lead, Product Lead
Minha Biblioteca Católica is Brazil's largest Catholic book subscription club, founded in 2017. The service combines physical book curation with digital content to build member libraries aligned with Catholic doctrine and tradition. Based in Morro Reuter, Rio Grande do Sul, the company operates a subscription model requiring tight coordination between editorial selection, print logistics, and member engagement. Current operational challenges span recruitment bottlenecks, cost management in physical production, and expansion strategy — both national and international.
Core tools: React, Next.js, Tailwind CSS, JavaScript, TypeScript (frontend); SQL (data); Figma (design); GitHub (version control). Marketing and production: Adobe Creative Suite (Premiere Pro, Lightroom, Photoshop, Illustrator), DaVinci Resolve, Final Cut Pro, CapCut, InShot; WhatsApp, Zendesk (support); Meta Ads, Google Ads, TikTok Ads (acquisition).
Marketing, with 10 open roles out of 28 total active positions. This reflects heavy investment in video production, social-media campaigns, and content-driven acquisition to address subscriber retention challenges.