Betches Media Tech Stack

Female-founded media brand producing multi-platform social content and entertainment

Entertainment Providers New York, New York [NY] 51–200 employees Founded 2011 Partnership

Betches operates as a social-first entertainment publisher built on Instagram, TikTok, YouTube, and Snapchat, with a hiring mix weighted toward marketing (7 roles) and ops (3 roles) — reflecting a production and distribution-focused operation. Active projects span short-form video, real-time sports coverage, and creator ecosystem development, while pain points cluster around scaling production quality, talent management, and audience expansion across emerging platforms.

Tech Stack 11 technologies

Core StackInstagram TikTok LinkedIn Substack X Snapchat YouTube Spotify Meta Business Suite Excel PowerPoint

What Betches Media Is Building

◆Challenges

Scaling production at scale
Maintaining production quality
Expanding audience across platforms
Identifying emerging platforms
Optimizing content for audience expansion
Talent ecosystem expansion
Talent management system scaling
A-list talent integration
High volume of inbound rfps
Maintaining and growing relationships

▲Active Projects

Custom content programs and series
Short-form video content creation across tiktok, instagram reels, and youtube shorts
Scalable multi-platform campaigns
Real-time coverage of sports events
Instagram content scheduling via meta business suite
Content calendar for betches main instagram account
Social series production
Identify emerging platforms and behavioral shifts
Talent sourcing and contracting system
Creator universe development

Hiring Activity

Accelerating15 roles · 9 in 30d

Department

Marketing

Ops

Content

Sales

Editorial

Seniority

Mid

Senior

Manager

Junior

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About Betches Media

Betches is a female-founded media and entertainment brand based in New York that creates social content and entertainment programming for women. The company distributes primarily through social platforms (Instagram, TikTok, YouTube, Snapchat) and newsletters (Substack), along with Spotify audio content. Core operations include short-form video production, multi-platform campaign development, real-time event coverage, and creator talent sourcing and contracting. The 51–200 person team is structured around marketing, operations, content creation, sales, and editorial functions.

HeadquartersNew York, New York [NY]

Company Size51–200 employees

Founded2011

Hiring MarketsUnited States

Frequently Asked Questions

What social platforms does Betches Media use?

Betches operates across Instagram, TikTok, YouTube, Snapchat, and X, supplemented by Substack newsletters and Spotify audio. Distribution also runs through Meta Business Suite for scheduling and campaign management.

What is Betches Media working on?

Current projects include short-form video creation for TikTok, Instagram Reels, and YouTube Shorts; custom branded content series; real-time sports event coverage; creator talent sourcing and contracting; and identifying emerging platforms for audience expansion.