Bensonhurst Dental Tech Stack

Cosmetic and restorative dental practice with viral content focus

Hospitals and Health Care Brooklyn, New York 2–10 employees Founded 1991 Partnership

Bensonhurst Dental is a two-dentist partnership (Drs. Alex and Marina Rubinshtein) operating since 1991 in Brooklyn. The stack reveals a content-first operational posture: Dentrix for practice management, but heavy investment in short-form video production (CapCut, Final Cut Pro, Adobe Premiere Pro) and social distribution (TikTok, Instagram, YouTube, Meta Business Suite). Active projects center on viral short-form video and community engagement—suggesting the practice is treating content production as a core business lever, not a side channel. Pain points (scaling content, maintaining engagement, timely collections) align with a practice balancing high-touch clinical work against demand for social-media velocity.

Tech Stack 11 technologies

Core StackZoom Adobe Premiere Pro Dentrix Excel CapCut Final Cut Pro Meta Business Suite TikTok Instagram Meta YouTube

What Bensonhurst Dental Is Building

◆Challenges

Scaling content game
Maintaining profitable schedule
Collecting balances timely
Maintaining high engagement

▲Active Projects

Viral short-form video production
Community engagement management

Hiring Activity

Minimal15 roles · 0 in 30d

Department

Healthcare

Finance

Marketing

Sales

Ops

Support

Seniority

Mid

Junior

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About Bensonhurst Dental

Bensonhurst Dental Care is a two-person dental partnership co-founded and operated by husband-and-wife cosmetic and restorative dentists in Brooklyn, New York. The practice serves local families and referral-based patients across the tri-state region, with over 40% of new business coming from patient referrals. The 2–10 person team includes practice staff across healthcare, finance, marketing, sales, operations, and support functions. The practice uses Dentrix for scheduling and patient management, but has invested notably in content production tooling and social-media channels—indicating an active strategy to build brand visibility and patient acquisition through digital channels.

HeadquartersBrooklyn, New York

Company Size2–10 employees

Founded1991

Hiring MarketsUnited States

Frequently Asked Questions

What is Bensonhurst Dental Care known for?

Cosmetic and restorative dentistry. The practice, founded in 1991 and run by Drs. Alex and Marina Rubinshtein, operates in Brooklyn and the tri-state region. Over 40% of patients come from referrals.

What software does Bensonhurst Dental use?

Dentrix for practice management and scheduling. For content production and social distribution: CapCut, Final Cut Pro, Adobe Premiere Pro, TikTok, Instagram, YouTube, Meta Business Suite, and Zoom.