Brazilian beauty & personal care manufacturer with 5 brands across consumer and professional markets
Belliz Company manufactures and distributes a portfolio of beauty and hygiene brands across Brazil. The tech stack is operationally focused—TOTVS ERP, Power BI for reporting, RPA, and WMS—reflecting a supply-chain-heavy business model. Active hiring is concentrated in logistics (6 roles) and finance (3 roles), signaling aggressive expansion of distribution and cost-control infrastructure; engineering headcount remains minimal, suggesting digital transformation is handled through third-party platforms rather than in-house development.
Belliz Company is a privately held beauty and personal care manufacturer founded in 1999, based in São Paulo, Brazil. The company operates five brands—Belliz, Ricca, Vertix, Enox, and Kess—serving both consumer and professional segments with products spanning beauty, hygiene, and wellness categories. With 201–500 employees, the organization operates a vertically integrated supply chain: manufacturing, warehousing (WMS deployment), and direct-to-market logistics. Current projects include supplier quality assurance, inventory data consolidation, and regulatory compliance (cosmetovigilância monitoring), indicating a maturation phase focused on standardization and operational efficiency rather than product innovation.
Belliz uses TOTVS (specifically TOTVS Datasul) as its enterprise resource planning system, paired with Power BI for business intelligence and WMS for warehouse management.
Primary pain points include high transport and import costs, route optimization, logistics inefficiencies, inventory stock-out management, supplier quality assurance, and process standardization across supply chain and warehousing.
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