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Belliz Company Tech Stack

Brazilian beauty & personal care manufacturer with 5 brands across consumer and professional markets

Manufacturing São Paulo, SP 201–500 employees Founded 1999 Privately Held

Belliz Company manufactures and distributes a portfolio of beauty and hygiene brands across Brazil. The tech stack is operationally focused—TOTVS ERP, Power BI for reporting, RPA, and WMS—reflecting a supply-chain-heavy business model. Active hiring is concentrated in logistics (6 roles) and finance (3 roles), signaling aggressive expansion of distribution and cost-control infrastructure; engineering headcount remains minimal, suggesting digital transformation is handled through third-party platforms rather than in-house development.

Tech Stack 14 technologies

Core StackPower BI Excel PowerPoint Bizagi draw.io Visio RPA Microsoft Office BPMN TOTVS TOTVS Datasul SQL Windows WMS

What Belliz Company Is Building

Challenges

  • Reducing import costs
  • Optimizing logistics
  • Ensuring customs compliance
  • Inefficiencies in transport operations
  • High transport costs
  • Route optimization challenges
  • Lower stock-out rate
  • Process inefficiencies and risks
  • Lack of process standardization
  • Managing supplier quality

Active Projects

  • Develop new service providers
  • Create performance indicators
  • Sell-out and inventory data consolidation to bi
  • New controls and reports implementation
  • Cosmetovigilância program
  • Supplier quality assurance program
  • Product lifecycle quality management

Hiring Activity

Accelerating15 roles · 10 in 30d

Department

Logistics
6
Finance
3
Ops
2
Engineering
1
Marketing
1
Operations
1
Product
1
Sales
1

Seniority

Junior
12
Senior
3
Mid
2
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About Belliz Company

Belliz Company is a privately held beauty and personal care manufacturer founded in 1999, based in São Paulo, Brazil. The company operates five brands—Belliz, Ricca, Vertix, Enox, and Kess—serving both consumer and professional segments with products spanning beauty, hygiene, and wellness categories. With 201–500 employees, the organization operates a vertically integrated supply chain: manufacturing, warehousing (WMS deployment), and direct-to-market logistics. Current projects include supplier quality assurance, inventory data consolidation, and regulatory compliance (cosmetovigilância monitoring), indicating a maturation phase focused on standardization and operational efficiency rather than product innovation.

HeadquartersSão Paulo, SP
Company Size201–500 employees
Founded1999
Hiring MarketsBrazil

Frequently Asked Questions

What ERP system does Belliz Company use?

Belliz uses TOTVS (specifically TOTVS Datasul) as its enterprise resource planning system, paired with Power BI for business intelligence and WMS for warehouse management.

What are Belliz Company's main operational challenges?

Primary pain points include high transport and import costs, route optimization, logistics inefficiencies, inventory stock-out management, supplier quality assurance, and process standardization across supply chain and warehousing.

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