beauty.plus Tech Stack

Community-driven beauty retailer expanding across Latin America with social-first operations

Retail Santiago 51–200 employees Founded 2021 Partnership

Beauty.plus operates a community-centered beauty retail model across Chile, positioning itself around content and experience rather than transactional sales. The tech stack is heavily weighted toward social and design tools (Meta, Instagram, TikTok, Canva, Photoshop) with minimal backend infrastructure—a pattern consistent with a content-driven, influencer-style go-to-market. Hiring is accelerating primarily in sales (28 roles), mostly junior-level, while simultaneously tackling store expansion and sales-training gaps, suggesting they're scaling a people-intensive retail operation faster than internal processes can support.

Tech Stack 11 technologies

Core StackCanva Google Analytics Photoshop Meta Business Suite Instagram TikTok Meta LinkedIn Microsoft Office Excel PowerPoint

What beauty.plus Is Building

◆Challenges

Seasonal staffing shortage
Opening new stores
Ensuring optimal store operation
Sales training gaps
Improving sales performance

▲Active Projects

Campaign launches, events and activations on social media
Content creation for web and digital channels
Graphic design collaboration with creative team
Opening new stores
Implementing innovative sales strategies
Beauty academy content development
Sales training program
Store pilot setups
Sales strategy implementation

Hiring Activity

Accelerating30 roles · 15 in 30d

Department

Sales

Marketing

Seniority

Junior

Manager

Intern

Mid

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About beauty.plus

Beauty.plus is a Chilean beauty retailer founded in 2021, operating as a partnership with 51–200 employees. The company emphasizes community engagement, personal styling, and content-rich shopping experiences centered on beauty education and self-empowerment. They sell across skincare, haircare, body care, and Korean beauty categories. Current operations span Chile with active expansion into new physical locations, while their digital presence anchors to social platforms (Instagram, TikTok) and user-generated content. The business is structured around in-store community events, beauty academy content, and sales-enablement initiatives rather than traditional retail advertising.

HeadquartersSantiago

Company Size51–200 employees

Founded2021

Hiring MarketsIndia, Chile

Frequently Asked Questions

What is beauty.plus's tech stack?

Primarily social and design tools: Meta, Instagram, TikTok, Canva, Photoshop, Google Analytics, Microsoft Office suite. No proprietary backend or e-commerce platform mentioned.

Where is beauty.plus headquartered?

Santiago, Chile. They are actively hiring in Chile and India, with ongoing store expansion across multiple locations.