BEARPAW PRODUCTS Tech Stack

Direct-to-consumer archery equipment brand scaling B2B and B2C globally

Sporting Goods Manufacturing Coburg 11–50 employees Founded 1997 Public Company

BEARPAW PRODUCTS is a Germany-based archery specialist operating a dual B2B/B2C model with a lean 11–50 person team. The tech stack reveals a commerce-first, community-driven playbook: Shopify + Shopware for storefront, Google Analytics 4 + Hotjar + Clarity for conversion tuning, Klaviyo for customer retention, and heavy social-media presence (Instagram, YouTube, TikTok, Meta). Active hiring spans marketing, logistics, and support — typical of a growth-stage DTC brand balancing order fulfillment and customer acquisition, with documented friction around repeat-purchase rate and conversion optimization.

Tech Stack 20 technologies

Core StackShopify Klaviyo Canva DATEV Shopware Google Analytics 4 Hotjar Microsoft Clarity Google Tag Manager Instagram YouTube TikTok Meta CapCut WhatsApp ERP ATLAS Teams OneDrive Excel

What BEARPAW PRODUCTS Is Building

◆Challenges

Improving repeat purchase rate
Timely upload of financial documents
Reducing audit queries
Maintaining accurate financial records
Improving conversion rate
Increasing engagement rate
Building community
Expanding influencer network
Order fulfillment inefficiencies
Increasing conversion rate

▲Active Projects

Content and newsletter creation
Shopify shop optimization
Digital campaign execution
Digitizing finance inbox
Automating invoice processing
Social media campaigns
Product launches
Influencer network expansion
Onboarding new employees
Recruiting support

Hiring Activity

Steady9 roles · 3 in 30d

Department

Marketing

Logistics

Support

Executive

Finance

Seniority

Mid

Junior

Manager

Senior

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About BEARPAW PRODUCTS

BEARPAW PRODUCTS manufactures and sells archery equipment, categorized across traditional archery, adventure, and outdoor segments, to both retail partners and direct consumers. Headquartered in Coburg, Germany, the company has operated since 1997 and is structured as a public company. Current operational focus spans Shopify shop optimization, digital campaign execution across social platforms, product launches, and influencer partnership expansion. Financial-operations pain points—timely document uploads, invoice automation, audit-query reduction—suggest the company is digitizing back-office workflows in parallel with growth.

HeadquartersCoburg

Company Size11–50 employees

Founded1997

Hiring MarketsGermany

Frequently Asked Questions

What is BEARPAW PRODUCTS tech stack?

Shopify and Shopware for e-commerce, Google Analytics 4, Hotjar, and Microsoft Clarity for conversion tracking, Klaviyo for email marketing, Instagram, YouTube, TikTok, and Meta for social distribution, plus DATEV and ATLAS for back-office finance and ERP.

Where is BEARPAW PRODUCTS headquartered?

Coburg, Germany. The company operates as a publicly listed entity with 11–50 employees and was founded in 1997.