Bertram Capital is a lower middle market PE firm founded in 2006, investing in companies with $25–250M revenue across business services, consumer, industrial, and technology sectors. The firm operates an in-house technology division (Bertram Labs) focused on digital marketing, e-commerce, analytics, and platform optimization for portfolio companies. Current infrastructure work—migrating from on-premises Active Directory to Azure AD, modernizing the internal tech stack, and automating deployment workflows—suggests the firm is consolidating and scaling its operational capabilities to support more frequent add-on acquisitions and platform investments.
Bertram Capital is a partnership-structured private equity firm based in Foster City, California. The firm targets control and structured non-control transactions in the $50–500M enterprise value range, with platform equity checks between $10–250M and a preference for companies generating $25–250M in revenue with $3–35M EBITDA. Across business services, consumer, industrial/manufacturing, and technology, Bertram Capital deploys a standardized value-creation playbook called Bertram High 5, which combines management augmentation, operational initiatives, add-on acquisitions, sales and marketing improvements, and technology modernization. The 11–50-person team includes a dedicated in-house technology organization (Bertram Labs) that drives growth through analytics, application development, e-commerce, and platform optimization for portfolio companies.
Lower middle market private equity, targeting companies with $25–250M revenue and $3–35M EBITDA across business services, consumer, industrial/manufacturing, and technology. Enterprise value range: $50–500M with platform equity checks of $10–250M.
Yes. Bertram Labs is the firm's proprietary technology division, focusing on digital marketing, e-commerce, big data, analytics, application development, and platform optimization to drive portfolio company growth.
Cloud migration of legacy Active Directory to Azure AD, modernization of the internal technology environment, automation of deployment and remediation workflows, and ERP transformation to support portfolio operations at scale.
Other companies in the same industry, closest in size