North American acrylic bathtub and shower enclosure manufacturer with 200+ retail locations
Bath Fitter manufactures and installs acrylic bathtubs, shower enclosures, and tub-to-shower conversions across 200 company-operated retail locations in North America. The tech stack skews heavily toward design and video production (Adobe Creative Suite, SolidWorks, AutoCAD) and legacy ERP (Dynamics NAV), with modern analytics (Looker, Google Analytics) layered on top—suggesting a manufacturing operation modernizing its visibility layer while maintaining traditional operational systems. Sales hiring is outpacing all other departments 2:1, indicating aggressive expansion into new construction and commercial segments.
Bath Fitter designs, manufactures, and installs bathroom renovation products across the U.S. and Canada. Founded in 1984, the company operates around 200 retail locations directly and sources manufacturing from state-of-the-art facilities in both countries. The business spans consumer bathroom remodeling (bathtub and shower installations) and tub-to-shower conversions. Current strategic focus includes expanding into new construction opportunities, building out a commercial client base, and scaling franchise marketing operations. Operational challenges center on seasonal demand volatility and lead generation velocity.
Design and manufacturing tools (AutoCAD, SolidWorks, Adobe Creative Suite), legacy ERP (Dynamics NAV), analytics (Looker, Google Analytics, Google Tag Manager), and productivity software (Microsoft Office, Teams).
Key initiatives include expanding into new construction and commercial segments, developing franchise marketing playbooks, improving lead generation, and building key account relationships. Customer education on product care and maintenance is also in progress.
Other companies in the same industry, closest in size