Cleaning services platform with integrated payroll and compliance tooling
Batgroup operates three interconnected businesses—a booking platform (Batmaid), a recruiting marketplace (Batwork), and a compliance/payroll system (Batsoft)—designed to formalize the home-cleaning sector and combat undeclared work. The hiring mix is finance- and HR-heavy, reflecting active focus on internal controls, agent retention, and operational scaling; they're building a Lisbon hub and running process-improvement work in Portugal, signaling geographic expansion.
Notable leadership hires: Operations Team Lead
Batgroup is a Swiss-based cleaning services group founded in 2020, headquartered in Pully (Vaud). The company operates three complementary platforms: Batmaid (a consumer-facing booking service and the employer of cleaning agents), Batwork (a B2B recruiting marketplace for placement), and Batsoft (a compliance and payroll tool for agent management and insurance). The core mission is to professionalize the home-cleaning sector by bringing undeclared workers into formal employment. Batgroup employs 51–200 people and is actively scaling operations, with ongoing expansion into Portugal and internal-focus projects around agent retention, scheduling systems, and regulatory compliance.
Batgroup's core stack includes Microsoft Dynamics 365 (CRM), BigQuery (analytics), Power Query (ETL), SQL, and marketing platforms (Bloomreach, Braze, Klaviyo). They use Google Analytics 4, Figma, and Adobe for design and reporting.
Current priorities include agent retention and skill development programs, process improvement and operational scaling in Portugal, implementation of internal-control systems, refining SOPs, a paid-media engine, and Bloomreach lifecycle automation for customer engagement.
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