Omnichannel outdoor retailer with 150+ locations and conservation mission
Bass Pro Shops operates a retail-first business scaled across 150+ locations with heavy operational and sales staffing, but the tech stack reveals minimal engineering investment—React and Angular sit alongside Excel, SAP, and NetSuite, with only 24 engineering headcount. Active adoption of CSPM signals emerging security focus. The project portfolio (members-only program, club training, omni fulfillment, new store launches) reflects a company driving growth through membership engagement and operational expansion rather than platform innovation. Inventory accuracy and shrinkage dominance in pain-point data underscores the core operational friction for a physical retail business at scale.
Notable leadership hires: Team Lead, Gun Team Lead, Customer Service Team Lead, Fishing Team Lead, Firearms Team Lead
Bass Pro Shops is North America's largest outdoor and sporting goods retailer, operating 150+ destination locations across the United States and Canada. The company sells fishing, hunting, camping, and outdoor recreation equipment alongside apparel and accessories. Beyond retail, Bass Pro Shops owns White River Marine Group (boat manufacturing), Big Cedar Lodge (resort operations), and runs a loyalty and conservation membership program (CLUB). The workforce skews heavily toward sales and operations roles reflecting the multi-location retail footprint, with manufacturing and logistics supporting in-house boat production and fulfillment.
Core stack includes SAP and NetSuite for ERP, Domo for analytics, Coupa for procurement, React and Angular for web, Adobe Creative Cloud for design, plus Microsoft Office suite and Google Analytics.
Springfield, Missouri. The company was founded in 1972 when founder Johnny Morris began selling tackle out of his father's liquor store in the same city.
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