BASMA.com Tech Stack

GCC orthodontic chain digitizing patient care and clinic operations

Hospitals and Health Care London 51–200 employees Founded 2021 Privately Held

BASMA operates a multi-clinic dental network across the GCC, founded by orthodontists in 2021. The tech stack reveals an operations-first organization: Zoho Analytics, Power BI, Tableau, and Google Data Studio dominate, paired with WhatsApp for patient coordination — indicating heavy reliance on dashboarding and manual communication rather than integrated clinical or practice-management software. Active projects around ticket management, feedback collection, and aligner production monitoring suggest BASMA is still standardizing workflows across clinic partners; pain points in payment collection, patient coordination, and SLA compliance confirm operational friction at scale.

Tech Stack 18 technologies

Core StackPower BI Tableau Google Analytics Google Ads Adobe Illustrator After Effects Adobe Photoshop WhatsApp Zoho Analytics Google Data Studio Snapchat Excel SQL Photoshop Meta Google TikTok Adobe After Effects

What BASMA.com Is Building

◆Challenges

Payment collection
Patient coordination
Sla compliance

▲Active Projects

Ticket management system
Customer feedback collection
Aligner production monitoring
Propose, implement, and evaluate a/b tests to select improved marketing, website, and sales approaches
Create and maintain data dashboards for monitoring performance
Collect and integrate data from various sources
Basma tx expansion in lebanon and gcc
Onboarding new dental clinic partners across gcc
Building sales pipeline for basma tx

Hiring Activity

Decelerating7 roles · 1 in 30d

Department

Healthcare

Marketing

Data

Sales

Support

Seniority

Junior

Senior

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About BASMA.com

BASMA is a dental group operating orthodontic clinics across the Gulf Cooperation Council region, founded in 2021 by practicing orthodontists. The company offers invisible braces and comprehensive orthodontic treatments, with a stated focus on digitalization and direct patient-doctor communication. Operations span multiple clinic locations in the GCC, with expansion into Lebanon underway. The current workforce of 51–200 employees is distributed across healthcare delivery, marketing, data, sales, and support functions. Revenue model centers on direct patient treatment fees and aligner products.

HeadquartersLondon

Company Size51–200 employees

Founded2021

Hiring MarketsLebanon

Frequently Asked Questions

What tech does BASMA use for patient and clinic management?

BASMA uses Zoho Analytics, Power BI, Tableau, and Google Data Studio for dashboarding and reporting. WhatsApp serves as the primary patient communication channel. The stack lacks integrated practice-management or electronic health record software, relying instead on custom ticket systems and manual data integration.

What is BASMA working on operationally?

BASMA is building a ticket management system, customer feedback collection infrastructure, and aligner production monitoring tools. Current initiatives include A/B testing marketing and sales approaches, data integration across clinics, and onboarding new dental clinic partners across the GCC and Lebanon.