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Barloworld Equipment Tech Stack

Cat equipment dealer across Southern Africa with regional expansion into Iberia and Russia

Machinery Manufacturing Kempton Park, Gauteng 5,001–10,000 employees Founded 1927 Privately Held

Barloworld Equipment is a Caterpillar earthmoving equipment dealer operating across 10+ countries in Southern Africa, Iberia, and Russia. The tech stack reflects a traditional manufacturing-distribution hybrid: SAP for enterprise operations, Salesforce for sales pipeline, CAD/Solidworks for technical specs, and telematics tooling for fleet tracking. Active hiring across engineering, ops, and sales—with mid and senior roles evenly split—suggests both operational scaling and leadership backfill, while the project list (vulnerability assessments, parts forecasting, fleet rollouts, telematics performance) points to ongoing digitization of service delivery and supply-chain visibility.

Tech Stack 13 technologies

Core StackSAP AutoCAD Solidworks Salesforce Microsoft Office Excel Word Outlook Microsoft Access CRM CCTV CNC CAD

What Barloworld Equipment Is Building

◆Challenges

Reducing owning and operating costs
Maintaining high stock accuracy
Control cost effectively on warranty claims
Product issue resolution
Performance and discipline
Ensuring all posts are manned
Maintenance and replacement budgets
Improving product health
Cost centre financial targets
Ensuring consistent security officer performance

▲Active Projects

Vulnerability assessment and improvement
Business planning and budgeting planning
Caterpillar marketing initiatives
New product introduction
Marketing after sales products and services
Maintain overall data integrity
New rental unit delivery
Fleet roll-outs and retirements
Telematics performance tracking
Parts forecasting

Hiring Activity

Accelerating50 roles · 30 in 30d

Department

Engineering

12

Ops

12

Sales

8

Security

7

Support

6

Logistics

2

Manufacturing

1

Operations

1

Seniority

Mid

21

Senior

21

Junior

4

Manager

3

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About Barloworld Equipment

Barloworld Equipment is the primary Caterpillar dealer for earthmoving machinery across Southern Africa, with operations spanning South Africa, Lesotho, Eswatini, Namibia, Angola, Botswana, Zambia, Zimbabwe, and Mozambique, plus joint ventures in the Democratic Republic of Congo. The company also owns the primary Cat dealership in Iberia and recently completed acquisition of its joint-venture partner in Russia's eastern regions. Founded in 1927 and headquartered in Kempton Park, Gauteng, the company employs 5,001–10,000 people and combines equipment sales, service, parts, and rental operations across a fragmented, multi-country footprint.

HeadquartersKempton Park, Gauteng

Company Size5,001–10,000 employees

Founded1927

Hiring MarketsSouth Africa, United States

Frequently Asked Questions

What technology does Barloworld Equipment use?

Core stack includes SAP (enterprise resource planning), Salesforce (CRM), Microsoft Office suite, AutoCAD and Solidworks (design/technical specs), CCTV and CNC systems, and telematics platforms for fleet performance tracking.