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Bahlsen Group Tech Stack

German family-owned bakery manufacturer scaling production and supply-chain operations

Food and Beverage Manufacturing Hannover, Niedersachsen 1,001–5,000 employees Privately Held

Bahlsen Group is a 130-year-old biscuit and snack manufacturer operating across multiple brands (LEIBNIZ, PiCK UP!, KRAKUSKI, RAWBITE) with 1,001–5,000 employees in Germany and Austria. The tech stack is heavily weighted toward legacy manufacturing systems (SAP S/4HANA, Siemens S7 programmable logic controllers, CNC equipment, TIA Portal automation software) paired with office productivity tools — a footprint typical of midmarket food production. Active hiring skews toward manufacturing and sales roles with intern-and-junior-heavy seniority distribution, while project pipelines emphasize packaging strategy, portfolio optimization, and structural change in marketing and sales, suggesting a company modernizing its go-to-market and production workflows.

Tech Stack 11 technologies

Core StackSAP AutoCAD SAP S/4HANA Microsoft Office Google Workspace CNC TIA Portal Siemens S7 Excel Google Sheets PowerPoint

What Bahlsen Group Is Building

◆Challenges

Improving master data processes
Identifying growth opportunities
Maintaining production continuity
Reducing costs in marketing and it services
Implementing new consolidation tool
Optimizing existing portfolio
Identifying innovation potentials
Ensuring compliance with regulations
Reducing production downtime
Standardizing reporting landscape

▲Active Projects

Prototypenentwicklung
Produktweiterentwicklung
Structural and cultural change processes in marketing & sales
Tailored hr solutions for business needs
New consolidation tool implementation
Sustainable packaging strategy
Optimizing existing portfolio
Developing new packaging concepts
Implementing special actions
Daily demand planning

Hiring Activity

Decelerating40 roles · 10 in 30d

Department

Manufacturing

9

Sales

9

Finance

4

Ops

4

Engineering

3

Logistics

3

Research

2

Data

1

Seniority

Intern

10

Junior

9

Manager

8

Mid

8

Lead

1

Senior

1

Notable leadership hires: Packaging Lead

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About Bahlsen Group

Bahlsen Group manufactures and distributes biscuits, waffles, cakes, and snack bars from its headquarters in Hannover. The company operates a diversified portfolio spanning traditional buttercrackers (LEIBNIZ Butterkeks) to newer organic and functional snack segments (fruit-and-nut bars). With 1,001–5,000 employees across Germany and Austria, the organization balances legacy production infrastructure with contemporary supply-chain challenges: active projects include sustainable packaging strategy, demand planning, and portfolio optimization, while reported pain points center on production downtime, master-data quality, and cost reduction in marketing and IT services. The company is actively hiring across manufacturing, sales, and finance roles.

HeadquartersHannover, Niedersachsen

Company Size1,001–5,000 employees

Hiring MarketsGermany, Austria

Frequently Asked Questions

What tech does Bahlsen Group use for manufacturing?

Bahlsen operates Siemens S7 programmable controllers, TIA Portal automation software, CNC equipment, and SAP S/4HANA for ERP, paired with Microsoft Office and Google Workspace for administration.

What is Bahlsen Group working on operationally?

Current projects include sustainable packaging strategy, product portfolio optimization, new packaging concepts, daily demand planning, and structural reorganization in marketing and sales teams.