Backcountry Tech Stack

Outdoor gear retailer operating specialty e-commerce brands and flash-sale sites

Retail Park City, UT 1,001–5,000 employees Privately Held

Backcountry operates a multi-brand e-commerce portfolio (Backcountry.com, Competitive Cyclist, Motosport, Steep & Cheap, Whiskey Militia) across outdoor and motorsports verticals. The tech stack is retail-standard (React, Java/Spring, Looker, Google Analytics 4) with emerging AI adoption (Midjourney, DALL-E, ChatGPT) in creative and demand planning—a pattern consistent with their active projects in AI-powered forecasting and inventory optimization. Hiring has decelerated over the past month (11 of 50 active roles posted in last 30 days), with sales representing half of open positions, while technical debt simplification ranks among their top engineering priorities.

Tech Stack 31 technologies

Core StackFigma Adobe Illustrator Java Node.js JavaScript React Zapier Looker Google Ads Microsoft Office POS Midjourney Adobe Firefly Photoshop InDesign DALL-E Excel Amazon Seller Central Word PowerPoint Spring Framework Spring Boot HTML CSS ChatGPT Meta TikTok YouTube Google Analytics 4 SQL+1 more

What Backcountry Is Building

◆Challenges

Simplify legacy components
Reducing technical debt
Inventory optimization
Sales margin goals
Improving speed and quality of finance processes
Store profitability
Product mix gaps
Inventory shrink
Margin improvement
Inventory issues

▲Active Projects

Ecommerce platform delivery
Reliability monitoring and incident response
Legacy component simplification
Bike product sourcing strategy
Ai-powered demand forecasting
Inventory optimization
Consumer trend modeling
Dashboard and reporting for paid search
Develop sourcing strategies for outdoor products
Forecast demand and develop procurement plans

Hiring Activity

Decelerating50 roles · 10 in 30d

Department

Sales

Ops

Marketing

Engineering

Finance

Product

Design

Merchandising

Seniority

Junior

Mid

Senior

Manager

Principal

Director

Lead

Notable leadership hires: Merchandise Director

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About Backcountry

Backcountry.com is a privately held outdoor and motorsports e-commerce company headquartered in Park City, Utah, with operational offices in Salt Lake City, Christiansburg VA, Portland OR, and Costa Rica. Founded in 1996, the company manages five distinct retail properties: a flagship outdoor gear site, two specialty e-tailers focused on cycling and motorsports, and two flash-sale brands. Their workforce spans 1,001–5,000 employees across sales, operations, marketing, engineering, and merchant functions. Current project focus centers on platform reliability, inventory management, demand forecasting, and legacy system modernization.

HeadquartersPark City, UT

Company Size1,001–5,000 employees

Hiring MarketsUnited States, Canada, Costa Rica, India

Frequently Asked Questions

What is Backcountry's tech stack?

Core: Java, Spring Framework, React, Node.js, SQL. Data/analytics: Looker, Google Analytics 4. Design: Figma, Adobe Suite (Photoshop, Illustrator, InDesign). Emerging: ChatGPT, Midjourney, DALL-E for creative and forecasting workflows.

Where does Backcountry hire?

United States (primary), Canada, Costa Rica, and India. Headquarters in Park City, UT; additional offices in Salt Lake City, Christiansburg VA, Portland OR, and Costa Rica.