Azzar Group Tech Stack
Fashion accessories manufacturer with owned brands and licensed IP portfolios
Azzar Group manufactures bags and fashion accessories across owned brands (ANEKKE, DOGS BY BELUCHI) and licensed properties (Hello Kitty, Peppa Pig, Betty Boop, Kimmidoll), distributed to 40+ countries. The hiring mix—tilted toward design, ecommerce, and marketing roles at mid-level and director seniority—reflects a company shifting from pure manufacturing toward direct-to-consumer optimization; active projects in A/B testing, personalization, and conversion optimization confirm the focus, while pain points around conversion rates and online profitability suggest the ecommerce operation still lags relative to the global supply footprint.
Tech Stack 25 technologies
What Azzar Group Is Building
◆Challenges
- Scaling brand presence globally
- Incorporating sustainability criteria
- Strengthening brand positioning
- Expanding internationally
- Optimizing advertising spend
- Improving conversion rates
- Online profitability growth
- International expansion opportunities
- Conversion rate optimization
- Inventory synchronization
▲Active Projects
- A/b testing
- Personalization
- Collection development
- New product development
- Data integration
- Launch new collections and seasonal campaigns
- Design and implement conversion optimization actions
- Plan and coordinate acquisition and retention strategies with crm and marketing
- Seasonal collection design
- Campaign visual direction
Hiring Activity
Department
Seniority
Notable leadership hires: Creative Director, Digital Director
