Avenida Tech Stack

Fashion retail across Brazil with 200+ stores, owned by Pepkor

Retail São Paulo, SP 1,001–5,000 employees Founded 1978 Privately Held

Avenida is a Brazilian fashion retailer operating 200+ stores across 17 states, founded in 1978 and now part of Pepkor (South Africa's largest retailer). The tech stack reflects a traditional retail operations spine—Oracle Retail, TOTVS, SQL Server, Power BI—paired with emerging security priorities (SOC evolution, SIEM/SOAR implementation). The hiring skew toward sales (68% of open roles) and heavy junior/intern composition signals rapid store expansion and frontline staffing, while active projects around planograms, visual merchandising, and inventory accuracy point to margin pressure and shrink management as core operational concerns.

Tech Stack 14 technologies

Core StackPower BI Power Platform SQL Server AutoCAD Revit SketchUp Oracle Excel PowerPoint Thinkcell Oracle Planning and Budgeting Cloud Service SQL TOTVS Oracle Retail

What Avenida Is Building

◆Challenges

Preventing losses and damages
Preventing product losses
Ensuring inventory accuracy
Improving sales performance
Ensuring security compliance
Reducing product losses
Meeting sales targets
Reducing store losses
Increasing sales through visual merchandising
Avoiding queues for credit opening

▲Active Projects

Store campaign execution
Planogram implementation
Seasonal campaign visual merchandising
Store campaigns
Sortiment line planning
Budgeting system implementation
Capex analysis
Evolving soc
Implementing siem/soar solutions
Maintaining it governance frameworks

Hiring Activity

Steady150 roles · 60 in 30d

Department

Sales

104

Security

Product

Logistics

Ops

Design

Finance

Purchasing

Seniority

Junior

Mid

Intern

Lead

Manager

Senior

Notable leadership hires: Financial Product Lead, Department Lead, Product Lead

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About Avenida

Avenida operates a multi-state fashion retail network in Brazil with over 200 locations across 17 states and the Federal District. The company employs more than 3,000 people, with a workforce over 70% female. Founded as a 50-square-meter store in Cuiabá in 1978, Avenida has grown into one of Brazil's leading affordable-fashion retailers under the Pepkor holding structure. The business is built on accessible pricing, everyday promotions, and tight operational control across store execution, merchandise planning, and financial systems. Active projects span store campaigns, inventory planogram rollouts, and budgeting system implementation, reflecting the operational complexity of managing a geographically dispersed retail footprint.

HeadquartersSão Paulo, SP

Company Size1,001–5,000 employees

Founded1978

Hiring MarketsBrazil

Frequently Asked Questions

What tech stack does Avenida use?

Oracle Retail, TOTVS, SQL Server, Power BI, Power Platform, Oracle Planning and Budgeting Cloud Service for core operations; Excel and PowerPoint for planning and reporting.

Where is Avenida headquartered?

São Paulo, SP, Brazil. The company operates 200+ stores across 17 Brazilian states and the Federal District.