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Aussie Buckets Tech Stack

Custom excavator attachments and buckets for Australian heavy equipment

Industrial Machinery Manufacturing Truganina, Victoria 11–50 employees Founded 2018 Privately Held

Aussie Buckets manufactures bespoke excavator attachments for major OEM platforms (Cat, Komatsu, JCB, Kubota) across Australia. The company is scaling aggressively on the marketing side—four roles open in that function—while facing a documented lack of marketing leadership and operational bottlenecks. Their tech stack is light (Google Ads, HubSpot, NetSuite, Adobe creative suite) and heavily weighted toward performance marketing and video content, suggesting they're trying to professionalize demand generation without a mature ops backbone yet.

Tech Stack 11 technologies

Core StackGoogle Ads Meta Ads HubSpot Adobe Premiere Pro After Effects NetSuite Google Analytics 4 Excel Pixel Google Search Console DaVinci Resolve

What Aussie Buckets Is Building

◆Challenges

Scaling paid social budgets
Building marketing foundation
Scaling marketing operations
Lack of marketing leadership
Protecting roi
Lead times challenge
Bottlenecks or delays
Inventory inefficiencies

▲Active Projects

Marketing engine day-to-day operations
Performance reporting and budget allocation
Hiring and onboarding new talent
Google ads end-to-end strategy and optimization
Landing page and creative testing
Case study video production
How-to video series
Walkaround video series

Hiring Activity

Accelerating6 roles · 3 in 30d

Department

Marketing

4

Ops

1

Sales

1

Seniority

Mid

3

Senior

2

Manager

1

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About Aussie Buckets

Aussie Buckets designs and manufactures heavy-duty excavator attachments, grabs, buckets, and tilt rotators engineered for Australian mining, construction, and earthmoving contractors. Founded in 2018, the company operates a distributed sales model through 102 pickup locations nationwide and backs every product with a five-year warranty, free service kits, and lifetime support. Production uses advanced materials (HARDOX) and custom fabrication to match each attachment to specific machine specifications. The 11–50-person team is currently concentrated in marketing and operations roles as the company works to expand its reach and streamline internal processes.

HeadquartersTruganina, Victoria

Company Size11–50 employees

Founded2018

Hiring MarketsAustralia

Frequently Asked Questions

What is Aussie Buckets' tech stack?

Primary platforms include Google Ads and Meta Ads for performance marketing, HubSpot for CRM, NetSuite for ERP, Google Analytics 4 for reporting, and Adobe Premiere Pro, After Effects, and DaVinci Resolve for video production.

What excavator brands does Aussie Buckets support?

The company produces 100% customized attachments for Cat, Komatsu, JCB, and Kubota excavators, with a nationwide network of 102 pickup locations across Australia.