Board game publisher scaling community growth across Europe via social content
ATM Gaming publishes tabletop games across 17+ countries, with a catalog exceeding 60 titles. The tech stack reveals a social-first, AI-augmented growth strategy: heavy use of Canva, Adobe, TikTok, Instagram, and CapCut for content production, paired with Python, FastAPI, and LLMs (GPT, Mistral) for internal tooling. Active projects center on TikTok and Instagram content creation for UK and Italian markets, alongside automation of marketing analytics and internal AI assistants—suggesting the studio is investing in operational leverage to scale community growth without proportional headcount increase.
ATM Gaming, founded in 2018, designs and publishes board games with a focus on social gameplay and accessibility. The company operates from Paris and distributes across Europe and beyond, with titles including Speedcake, Pili Pili, Little Secret, Pigeon Pigeon, and Trou Noir, several of which have won industry awards. The studio maintains a commitment to sustainable manufacturing—games are printed in France and Europe on FSC-certified paper—and donates a portion of proceeds to charitable organizations. The team is small (11–50 employees) and internationally composed, with hiring concentrated in marketing and community-building roles.
Primary focus is geographic expansion: TikTok and Instagram content creation for UK and Italian markets, UK community growth and engagement, and Italian community expansion on social platforms. Internally, the studio is building AI assistants and automating marketing performance tracking.
Content creation: Canva, Adobe, TikTok, Instagram, CapCut, InShot. Productivity: Notion, Google Workspace. AI/backend: GPT, Mistral, RAG, LangChain, FastAPI, Python, JavaScript. Workflow automation: Make, Zapier.
Yes. 7 active roles across marketing (4), engineering (1), sales (1), and executive (1). Hiring in France and Germany, with recent postings concentrated in marketing and community roles.
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