Ativa.ai sells AI-powered prospecting and sales automation to Brazilian mid-market companies. The tech stack is consumer-grade (Excel, HubSpot, Pipedrive, Salesforce, LinkedIn, WhatsApp) rather than custom-built, suggesting the product is a thin layer over existing CRM workflows. Hiring is frozen (zero roles posted in 30 days), with a 53% intern-heavy workforce split across marketing and sales — typical of a pre-PMF sales org managing costs tightly while grappling with expense control and budget management.
Notable leadership hires: Head Técnico, Administrative Head
Ativa.ai operates as an AI sales intelligence platform designed to automate prospect generation and multi-channel outreach in Brazil. The company targets B2B sales teams and helps them identify and communicate with leads across digital channels including LinkedIn, WhatsApp, and email. With 11–50 employees based in São Paulo, the organization is structured around sales and marketing functions supported by internal operations, HR, and finance. Current projects span digital prospecting workflows, campaign reporting, and client onboarding — core to delivering the prospecting and outreach use case.
The platform runs on HubSpot, Pipedrive, and Salesforce for CRM, with LinkedIn and WhatsApp as communication channels. Google, Meta, Excel, and PowerPoint support core operations.
Ativa.ai is based in São Paulo, Brazil, with 11–50 employees.
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