astara Tech Stack

Global vehicle distributor powered by AI and local market expertise

Motor Vehicle Manufacturing Alcobendas, Community of Madrid 1,001–5,000 employees Founded 1979 Privately Held

Astara distributes vehicles across 18 countries through 3,200+ sales and service points, operating a hybrid model that pairs proprietary AI and data intelligence with deep regional knowledge. The tech stack is enterprise-standard (SAP, Salesforce, Power BI, SQL) with active adoption of Power BI for analytics—typical of a mid-market distribution org scaling reporting capabilities. Hiring mix is heavily weighted toward sales (53 roles) and operations, reflecting a distribution-and-execution model; the project backlog is dominated by digital marketing optimization and sales-channel work, signaling a push to convert the AI infrastructure into measurable top-line lift and conversion gains.

Tech Stack 26 technologies

Core StackSAP Meta Ads Salesforce Power BI Active Directory OneTrust Tableau Power Query Dynamics 365 Microsoft Office Excel Word SQL Windows 11 SharePoint OneDrive Teams Outlook AWS Database Migration Service CRM ERP Microsoft 365 WhatsApp Business LinkedIn Google Search Business Central

AdoptingPower BI

What astara Is Building

◆Challenges

Optimizing marketing performance
Meeting manufacturer kpi targets
Identifying market opportunities
Customer satisfaction improvement
Maximizing sales margin
Acquiring new customers
Converting digital leads to sales
Improving workshop profitability
Retaining existing customers
Significant change in automotive landscape

▲Active Projects

Vehicles and aftersales sales corporate model implementation
Digital marketing campaign optimization
Esg reporting
Implementing service campaigns
Software updates
Digital marketing strategy focusing on google sea and meta ads
Fleet aftersales tender support
Optimize digital sales channels
Develop remarketing strategies
Fleet sales strategy

Hiring Activity

Steady120 roles · 35 in 30d

Department

Sales

Ops

Support

Finance

Marketing

Logistics

Product

Engineering

Seniority

Mid

Junior

Senior

Manager

Intern

Lead

Notable leadership hires: Head of Marketing, Marketing Lead

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About astara

Astara is a vehicle distribution company headquartered in Madrid, Spain, with presence across 18 countries in Europe and Latin America. The company distributes nearly 40 official vehicle brands and sold 220,000 new vehicles in 2025, generating €5.5 billion in turnover. Operations span sales, service, fleet management, and financing, with a network of independent sales and service points. The business model combines AI-powered logistics and pricing with local market expertise, targeting individuals, businesses, and public administrations. Current hiring is concentrated in sales, operations, and support roles across Europe and Latin America.

HeadquartersAlcobendas, Community of Madrid

Company Size1,001–5,000 employees

Founded1979

Hiring MarketsBolivia, Belgium, Spain, Germany, Peru, Portugal, Poland, Switzerland

Frequently Asked Questions

Is Astara hiring sales roles?

Yes. Sales is the largest hiring department with 53 active roles. 35 total roles were posted in the last 30 days. Hiring is active across Bolivia, Belgium, Spain, Germany, Peru, Portugal, Poland, Switzerland, Colombia, Mexico, Chile, and Finland.

What tech stack does Astara use?

Astara uses SAP, Salesforce, Power BI, SQL, Microsoft 365, AWS Database Migration Service, and Tableau. The company is currently adopting Power BI for analytics and business intelligence.