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ASME operates as a 140+ year-old membership and standards body for the engineering community, anchored in Salesforce but struggling with platform adoption and data governance during a multi-year ecosystem transition. The hiring mix—skewed toward director-level and senior roles in marketing, product, and engineering—reflects active work on content strategy (short-form video, editorial streams), member engagement systems, and certification product roadmaps, while organizational challenges center on data migration risk and misalignment between Salesforce capabilities and business goals.
Tech Stack 14 technologies
Core StackSalesforce MuleSoft Jira Adobe Premiere Pro After Effects Salesforce Sales Cloud Service Cloud Salesforce Marketing Cloud Excel Word PowerPoint SharePoint Outlook iPhone
What ASME (The American Society of Mechanical Engineers) Is Building
◆Challenges
- Data migration risks
- Transitioning to salesforce ecosystem
- Raising $5-7 million annually
- Meeting minimum $5 million annual revenue goals
- Low adoption of salesforce platform
- Misalignment of salesforce roadmap with business goals
- Increasing member acquisition engagement retention
- Integration risks
- Ensuring data integrity and security
- Compliance with data governance
▲Active Projects
- Ca connect platform
- Short-form video production for youtube and social media
- New editorial content streams for mechanical engineering magazine
- Member benefit content such as white papers, newsletters, blogs, and technical digests
- Cx measurement system
- Centralized inventory of metrics
- Salesforce ecosystem transition
- Multi-year roadmap for certification products
- Pilot microcredentials and stackable pathways
- Sunset planning and continuous improvement
Hiring Activity
Steady15 roles · 4 in 30d
Department
Seniority
Notable leadership hires: Director Philanthropy
Company intelligence
