UK financial advice firm offering investment, retirement, and tax planning
Ascot Lloyd is a UK-based financial advice firm operating across investment management, retirement planning, tax efficiency, and estate planning. The tech stack is almost entirely Microsoft (Azure, Microsoft 365, Defender suite, Intune) with Intelliflo Office as the core advisory platform—typical for wealth-management firms, but the pain-point list reveals active infrastructure work: automation of reporting, digitization of compliance records, and HRIS maintenance feature prominently. Hiring is operations-heavy (15 ops roles) and leadership has explicit focus on IT capability (Head of IT recently posted), suggesting the firm is tackling backend modernization and acquisition integration in parallel.
Notable leadership hires: Head of IT, IT Head
Ascot Lloyd provides personalized financial advice to individuals, families, and businesses across the UK from its Birmingham headquarters. The firm's service portfolio spans investment management, retirement and pension planning, tax efficiency strategies, estate planning, and employee benefits. Operating at 501–1,000 employees, Ascot Lloyd has been building this practice since 2003 and continues to expand through acquisitions—integration of new business entities appears in both the active project and pain-point lists, indicating ongoing M&A activity. Advice is positioned around clarity and transparency in complex financial planning.
Ascot Lloyd runs primarily on Microsoft infrastructure: Azure cloud, Microsoft 365 (Word, Outlook, PowerPoint, Excel), Intune for device management, and Microsoft Defender for security (Endpoint, Office 365, Identity, Cloud, and Sentinel). Intelliflo Office serves as the core financial advisory platform.
Active projects include Intelliflo Office platform integration, enterprise-wide learning programmes, acquisition integration and onboarding, HRIS system maintenance, incident identification processes, and automation of reporting and compliance workflows.
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