Joint-venture home appliance manufacturer scaling global supply chain and compliance
Arçelik Hitachi Home Appliances manufactures Hitachi-branded home appliances globally through a 60/40 joint venture established in 2021. The tech stack—SAP S/4HANA, Salesforce, Azure, and custom .NET/React applications—reflects a classical enterprise manufacturing setup, but the project list reveals active friction: simultaneous Salesforce implementation, SAP integration work, supply-chain digitization, and global compliance scaling. Hiring is accelerating across engineering and ops, suggesting the venture is moving beyond post-merger integration into operational scaling.
Arçelik Hitachi Home Appliances is a joint venture between Turkish appliance manufacturer Arçelik (60% stake) and Japan's Hitachi Global Life Solutions (40%) to design, manufacture, and service refrigerators, washing machines, vacuum cleaners, and related products outside Japan. Headquartered in Bangkok, the company operates across Asia-Pacific and beyond, with 5,000–10,000 employees and R&D, procurement, and production shared between the two parent firms. The business spans manufacturing operations, supply-chain management, compliance and governance, and customer service delivery.
Primary systems: SAP S/4HANA (ERP), Salesforce (sales/service), Microsoft 365, Azure (cloud), SQL Server, and .NET/React for custom development. Design tools include SolidWorks and NX. Shopee integration indicates e-commerce channel presence.
Active recruitment in Thailand, China, and Malaysia, reflecting regional manufacturing and operations footprint.
Other companies in the same industry, closest in size