Direct-to-consumer knitwear retailer operating dual ecommerce platforms
Aran Sweater Market runs a dual-platform ecommerce operation—Shopify and BigCommerce—while actively migrating legacy systems to BigCommerce v3. The hiring mix is heavily skewed toward marketing (7 of 12 roles) with embedded management layers, suggesting a brand-led growth strategy. Current projects center on platform consolidation, catalogue hygiene, and seasonal campaign execution, while underlying pain points (SKU deduplication, legacy platform migration, profit margin pressure) point to operational friction in a multi-channel retail model.
Notable leadership hires: Creative Director
Aran Sweater Market is a direct-to-consumer knitwear retailer headquartered in Dublin, Ireland. The company operates across Shopify and BigCommerce storefronts, supported by inventory management (Linnworks), email marketing (Klaviyo), and paid acquisition (Google Ads, Meta). Current operational focus includes platform modernization, catalogue consolidation, and demand forecasting—activities typical of retailers scaling beyond single-platform limitations. The business spans Ireland-based teams across marketing, sales, engineering, finance, and operations.
Aran Sweater Market operates on Shopify and BigCommerce, with an active migration of legacy systems to BigCommerce v3. The company also uses Linnworks for inventory management across platforms.
Stack includes Klaviyo (email), Meta and Instagram (paid social), Pinterest, TikTok, LinkedIn, Google Analytics, Google Ads, and Meta Business Suite. Active projects include influencer marketing strategies and Q4 event campaign execution.
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