Filtered and chilled drinking water systems for homes and offices
AQUALEX manufactures point-of-use water dispensing systems (filtered, chilled, sparkling, hot) across residential and workplace settings. The company is sales-driven—13 of 17 active roles are in sales—and executing a multi-country expansion strategy, with go-to-market initiatives underway for Italy and Germany. Tech stack (Salesforce, Business Central, Power BI, Python, MQTT, AWS IoT, Azure) and active projects signal a shift toward connected IoT water systems; the challenge of 'accelerating current IoT trajectory' appears alongside gaps in forecast accuracy and revenue pipeline optimization.
Notable leadership hires: Chief Revenue Officer
AQUALEX, headquartered in Deerlijk, Belgium, designs and manufactures water dispensing systems that deliver filtered, chilled, sparkling, and hot drinking water for residential and commercial environments. Founded in 2010, the company operates as a public entity with 51–200 employees and is actively expanding across Europe, with particular focus on Italy and Germany markets. The organization combines design-driven product development (evidenced by SolidWorks, InDesign, Adobe tooling) with modern cloud and IoT architecture (AWS IoT, Azure, MQTT protocols). Current priorities include scaling B2B commercial presence, optimizing sales forecasting, and rolling out new IoT-enabled product initiatives.
Salesforce and Business Central for CRM and ERP; Power BI and Excel for analytics; Python and C/C++ for embedded logic; AWS IoT and Azure for cloud infrastructure; MQTT and HTTP for device communication; SolidWorks, InDesign, Illustrator, and Photoshop for design.
AQUALEX is actively executing go-to-market strategies in Italy and Germany, with hiring and commercial presence initiatives underway in both countries as well as Belgium.
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