Applegreen Tech Stack

Roadside hospitality retailer with 600+ locations across Ireland and the US

Retail Dublin 12. 10,001+ employees Public Company

Applegreen operates a large estate of convenience and food-service locations across two geographies, with hiring concentrated heavily in operations (82 roles) versus leadership or technical roles. The tech stack is traditional enterprise—SAP, Oracle EPM, Power BI—with no signals of platform modernization or data infrastructure adoption. Active projects center on capital development, training compliance, and CRM strategy, while pain points cluster around health & safety compliance, operational cost reduction, and sales execution, suggesting a maturity challenge in scaling across 600+ dispersed sites.

Tech Stack 14 technologies

Core StackGoogle Ads Google Analytics SAP Power BI PowerPoint Meta Ads Manager TikTok Ads Manager Hootsuite Sprout Social Excel Oracle EPM SAP HANA Microsoft Office Word

What Applegreen Is Building

◆Challenges

Compliance with health and safety regulations
Sales targets
Training compliance
Expanding design across markets
Driving sales forward
Meeting programme and budget requirements
Maximising development value
Managing large capital spend
Reducing operational costs
Ensuring safety standards

▲Active Projects

Post-investment appraisals
Investment committee model development
Capital development projects
Training needs analysis
L&d initiatives across applegreen sites
Construction projects
Crm and customer data strategy
Learning management system governance and optimisation
Raising money for charity partners, barretstown
Forecast and distribution of products

Hiring Activity

Accelerating120 roles · 60 in 30d

Department

Ops

Sales

Construction

Finance

Marketing

Operations

Design

Seniority

Junior

Mid

Manager

Senior

Lead

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About Applegreen

Applegreen is a public roadside hospitality retailer operating 600+ locations across Ireland and the United States, with a team of over 18,000 employees. The company combines convenience retail, quick-service food brands (including Burger King, Subway, Chopstix, and Greggs), and proprietary brands (The Bakewell, Braeburn coffee). Services include fuel, food-to-go, coffee, EV charging, and M&S Food partnerships. The organization is actively expanding its estate, managing significant capital projects and construction activity, while prioritizing training compliance, health and safety standards, and operational efficiency across geographically dispersed operations.

HeadquartersDublin 12.

Company Size10,001+ employees

Hiring MarketsIreland, United States

Frequently Asked Questions

What tech stack does Applegreen use?

Applegreen runs SAP and Oracle EPM for enterprise resource planning and financial planning, Power BI for analytics, and Google Analytics for digital. Marketing operates through Google Ads, Meta Ads Manager, and TikTok Ads Manager, with Hootsuite and Sprout Social for social media management.

Where is Applegreen headquartered?

Applegreen is headquartered in Dublin 12, Ireland. The company operates locations across Ireland and the United States, with active hiring in both countries.