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APP Group Tech Stack

Global pulp, paper, and tissue manufacturer with operations across six continents

Paper and Forest Product Manufacturing Central Jakarta, Special Capital Region of Jakarta 10,001+ employees Founded 1972 Privately Held

app.co.id LinkedIn

APP Group operates one of the world's largest integrated pulp and paper platforms, with production spanning Indonesia, China, and export networks across 150+ countries. The company is mid-cycle through a major SAP S/4HANA implementation while scaling sales capacity (58 open sales roles) and executing a three-year market-entry strategy focused on Western Europe—a region flagged as a key expansion pain point. The tech stack is heavily operational (SCADA, PLCs, MES, MATLAB, structural analysis tools) mixed with enterprise systems (SAP, BI platforms), reflecting a manufacturing-first organization modernizing its digital backbone.

Tech Stack 35 technologies

Core StackMATLAB Power BI Tableau Salesforce SAP SAP S/4HANA Excel PowerPoint ETAP SCADA PLCs SAP PM Maximo Word PLC DCS Microsoft Office SQL Qlik MES CRM Outlook Azure Synapse Fabric STAAD.Pro SAP2000 ETABS ERP Microsoft Project+4 more

AdoptingSAP S/4HANA SAP

What APP Group Is Building

◆Challenges

Control maintenance cost
Establishing localized team
Reducing waste
Expanding western european market
Planning & scheduling efficiency
Sales plan improvement
Improving energy efficiency
Reducing operational costs
Entering new european market
Optimizing coal usage efficiency

▲Active Projects

Sap s/4hana implementation
Market entry and three-year business development plan
Large-scale digital transformation initiatives
Preventive maintenance program
Establish initial local team
Sustainability roadmap vision 2030
Product localization adaptations
Localized team establishment
Product & supply chain coordination
Brand building & marketing

Hiring Activity

Accelerating130 roles · 65 in 30d

Department

Sales

58

Engineering

17

Ops

16

Finance

8

HR

5

Manufacturing

4

Research

4

Legal

3

Seniority

Senior

42

Manager

37

Mid

26

Lead

11

Junior

6

Intern

3

Director

2

Notable leadership hires: Head of Business Development, Head of Sales, Transformation Lead, Mill Head, Commercial Head

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About APP Group

APP Group is a privately held Indonesian holding company founded in 1972, now operating as a multi-entity conglomerate managing pulp, paper, tissue, packaging, and forestry operations. The group manufactures high-volume commodity and specialty grades for global distribution, with products reaching over 150 countries across six continents. At 10,001+ employees, APP balances production scale with a strategic shift toward sustainability (ESG-aligned Vision 2030 roadmap) and geographic expansion, particularly into European markets. The business model centers on integrated production—from forest management through pulp synthesis to finished paper goods—with a growing emphasis on operational efficiency, waste reduction, and carbon neutrality targets.

HeadquartersCentral Jakarta, Special Capital Region of Jakarta

Company Size10,001+ employees

Founded1972

Hiring MarketsChina, Taiwan, Australia, South Korea, Indonesia, Malaysia, France, Czechia

Frequently Asked Questions

What tech stack does APP Group use?

Core systems: SAP, SAP S/4HANA (currently implementing), Salesforce CRM, Azure cloud, Power BI and Tableau for analytics. Manufacturing: SCADA, PLCs, DCS, MES, Maximo maintenance software. Engineering: MATLAB, STAAD.Pro, SAP2000, ETABS for structural and process design.

Where does APP Group hire internationally?

Active recruitment across 23 countries: Indonesia, China, Australia, all major Western European nations (UK, France, Germany, Italy, Spain, Poland), US, Southeast Asia (Singapore, Malaysia, Philippines), and Central America (Mexico through Panama).