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apetito UK Tech Stack

Meal producer for hospitals, care homes, and home delivery across the UK

Food and Beverage Manufacturing Trowbridge, Wiltshire 1,001–5,000 employees Founded 1991 Privately Held

apetito is a food manufacturer operating across institutional and direct-to-consumer channels—hospitals, care homes, local authorities, and home-delivery customers. The tech stack reveals a transition underway: Excel replacement by Power Apps signals a shift from manual operations toward process automation, while heavy reliance on SAP (Concur, Ariba) and BI tools (Power BI, Tableau, Cognos) points to cost and supply-chain optimization as core operational drivers. Hiring skews heavily junior and operations-focused, consistent with their stated challenges around recruitment barriers and distribution-cost reduction.

Tech Stack 14 technologies

Core StackQuickBooks Adyen Stripe Power BI Tableau SAP Excel Microsoft Office Word Outlook SAP Concur SAP Ariba Cognos

AdoptingPower Apps

ReplacingExcel

What apetito UK Is Building

◆Challenges

Improving meal quality
Improving efficiencies
Cost saving through processing efficiencies
Strengthening gdpr compliance across the organisation
Reducing local distribution costs
Cost and recruitment barriers
Food waste reduction
Timely delivery of frozen meals
Improving sales performance
Building training function from scratch

▲Active Projects

Sheltered housing visits
Picking orders within the coldstore
Quality system implementation
New kitchen construction
Costs of local distribution (cold)
Leaflet door drops
Local marketing activities
Food waste reduction equipment upgrade
Capital investment in new equipment
Route planning support

Hiring Activity

Accelerating65 roles · 30 in 30d

Department

Ops

17

Logistics

13

Sales

8

Support

8

Marketing

5

Finance

3

Manufacturing

3

Product

3

Seniority

Junior

32

Manager

19

Mid

10

Senior

3

Intern

2

Lead

1

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About apetito UK

apetito (operating as Wiltshire Farm Foods for direct consumers) is a food production company based in Trowbridge, Wiltshire, with approximately 2,000 UK employees. The business serves five primary segments: hospitals, care homes, education settings, local authorities, and consumers ordering meals at home. The product range includes standard frozen ready meals, specialized dysphagia meals for people with difficulty swallowing, and pureed meals, all formulated by in-house chefs and dietitians. The company is actively investing in new kitchen construction and equipment upgrades while tackling internal challenges around meal quality, distribution efficiency, GDPR compliance, and food waste reduction.

HeadquartersTrowbridge, Wiltshire

Company Size1,001–5,000 employees

Founded1991

Hiring MarketsIreland, United Kingdom

Frequently Asked Questions

What is apetito UK's tech stack?

Core systems: SAP (Concur, Ariba), QuickBooks, Power BI, Tableau, Cognos, Adyen, Stripe. Currently adopting Power Apps to replace manual Excel workflows. Based in Trowbridge, Wiltshire.

Is apetito UK hiring?

Yes. 67 active roles across operations (17), logistics (13), sales (8), support (8), marketing (5), finance (3), manufacturing (3), product (3). Hiring velocity is accelerating, primarily junior-level positions in UK and Ireland.

What sectors does apetito supply meals to?

Hospitals, care homes, education settings, local authorities, and direct consumers via Wiltshire Farm Foods. Specialties include dysphagia meals, pureed meals, and standard frozen ready meals formulated by in-house chefs and dietitians.