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AOPA Tech Stack

Nonprofit advocacy and services platform for general aviation pilots

Airlines and Aviation Frederick, MD 201–500 employees Founded 1939 Nonprofit

AOPA is a 1939-founded nonprofit with 201–500 staff serving the general aviation pilot community through advocacy, education, and membership services. Current hiring focus—4 of 6 open roles in marketing, concentrated at mid-level and manager tier—aligns with active projects around Salesforce Marketing Cloud automation and direct-mail acquisition, suggesting investment in campaign scale and attribution. Pain points centered on email deliverability, audience segmentation accuracy, and data quality indicate operational tension between membership volume and execution precision.

Tech Stack 14 technologies

Core StackWrike Salesforce Tableau Salesforce Marketing Cloud Google Analytics 4 Looker Studio SharePoint Word Excel Outlook Microsoft 365 PowerPoint Teams OneDrive

What AOPA Is Building

◆Challenges

Campaign accuracy
Improving attribution
Reducing unsubscribe rates
Ensuring email deliverability
Timely email delivery
Complex regulatory environment
High-volume loan pipelines
Data quality issues affecting campaign execution
Audience segmentation accuracy

▲Active Projects

Build repeatable data and tracking processes
Salesforce marketing cloud automation
Direct mail acquisition campaigns
Building salesforce marketing cloud data extensions
Maintaining marketing performance dashboards

Hiring Activity

Accelerating6 roles · 4 in 30d

Department

Marketing

4

Finance

1

Regulatory

1

Seniority

Mid

4

Manager

1

VP

1

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About AOPA

AOPA is a nonprofit membership organization headquartered in Frederick, Maryland, dedicated to protecting and advancing general aviation. The organization serves pilots at all experience levels through advocacy, educational content, news, and member services and products. Operations span regulatory engagement, membership acquisition and retention, and pilot community engagement. The tech foundation is anchored in Salesforce (both core CRM and Marketing Cloud), with BI and analytics via Google Analytics 4, Looker Studio, and Tableau.

HeadquartersFrederick, MD

Company Size201–500 employees

Founded1939

Hiring MarketsUnited States

Frequently Asked Questions

What is AOPA's tech stack?

Salesforce (CRM and Marketing Cloud), Google Analytics 4, Looker Studio, Tableau, SharePoint, Microsoft 365 suite (Teams, OneDrive, Word, Excel, Outlook, PowerPoint), and Wrike for project management.

What is AOPA working on?

Primary focus: Salesforce Marketing Cloud automation, data extensions, direct-mail acquisition campaigns, campaign performance dashboards, and repeatable data/tracking processes to improve attribution and deliverability.