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American Outdoor Brands Inc. Tech Stack

Outdoor brands and accessories manufacturer with supply-chain and forecasting challenges

Manufacturing Columbia, Missouri 201–500 employees Public Company

American Outdoor Brands manufactures accessories and electro-optics under a portfolio of outdoor recreation brands. The company's tech stack is enterprise-oriented (SAP, Sage) but relatively static—no active technology migrations—while pain points cluster around inventory, forecasting accuracy, and supply-chain robustness. Hiring is accelerating across finance and operations roles, signaling investment in planning and compliance infrastructure rather than product innovation.

Tech Stack 11 technologies

Core StackSAP Google Analytics Adobe Illustrator Sage Google Search Console Microsoft Clarity Photoshop Dreamweaver Word Excel PowerPoint

What American Outdoor Brands Inc. Is Building

◆Challenges

Improving forecasting accuracy
Reducing forecast gaps
Optimizing inventory allocation
Budget compliance monitoring
Data inconsistencies
Unusual variances
Supply chain robustness

▲Active Projects

New product trade compliance
Product sourcing projects

Hiring Activity

Accelerating6 roles · 5 in 30d

Department

Finance

2

Engineering

1

Marketing

1

Ops

1

Sales

1

Seniority

Mid

5

Junior

1

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About American Outdoor Brands Inc.

AOB is a publicly traded manufacturer of outdoor recreation brands, accessories, and electro-optical equipment based in Columbia, Missouri. The company operates as a multi-brand portfolio business serving the outdoor and sporting markets. Operations span product sourcing and new product compliance; internal priorities include improving demand forecasting, reducing inventory gaps, and strengthening supply-chain resilience. The organization runs on SAP and Sage for core business processes, with Google Analytics and Adobe tools for marketing and design.

HeadquartersColumbia, Missouri

Company Size201–500 employees

Hiring MarketsUnited States

Frequently Asked Questions

What ERP system does American Outdoor Brands use?

AOB runs SAP and Sage as its primary enterprise resource planning systems, alongside Google Analytics for web analytics and Microsoft Clarity for digital experience monitoring.

What are American Outdoor Brands' main operational challenges?

Internal priorities include improving forecast accuracy, reducing forecast gaps, optimizing inventory allocation, monitoring budget compliance, and addressing data inconsistencies across supply-chain operations.