Brazilian fashion retailer scaling operations with data-driven inventory and sales analytics
Animale is a 500+ person Brazilian fashion brand using VTEX for commerce alongside a BI stack (Power BI, Looker Studio, BigQuery, SQL) to manage inventory, sales reporting, and KPI tracking. The hiring mix is heavily weighted toward sales (62 roles), ops (24), and junior-level staff, with active projects centered on dashboard development, ad spend optimization, and retail expansion—signaling a scaling operation trying to tighten margin visibility and promotional effectiveness. Pain points around cash discrepancies, inefficient planning, and media spend optimization suggest operations are outpacing analytics maturity.
Animale is a privately held Brazilian fashion retailer headquartered in Rio de Janeiro with over 30 years of brand history. The company operates a multi-line portfolio including Animale ORO and Animale Jeans, selling through both digital (VTEX-powered) and physical retail channels across Brazil. Current operational focus spans inventory management, store projects and renovations, promotional campaign execution, and financial process improvement. The organization runs approximately 500–1,000 employees with a sales-operations-heavy structure.
Animale uses VTEX for e-commerce, Power BI and Looker Studio for reporting, BigQuery for data warehousing, and SQL for analytics queries. Design work runs on Adobe Creative Suite (Photoshop, InDesign, Illustrator, After Effects) and Figma. Google Ads and Meta Ads power digital marketing.
Active projects include Power BI dashboard development, purchase/sales/inventory reporting, daily KPI monitoring, ad spend optimization, promotional campaign management via VTEX, new store openings and renovations, and financial process improvement including annual budget governance.
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