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AMAROK Security Tech Stack

Commercial perimeter security with electric fencing and surveillance systems

Security and Investigations Columbia, South Carolina 201–500 employees Founded 1973 Privately Held

AMAROK is a Salesforce-native security operations company built almost entirely on Service Cloud, Sales Cloud, and Pardot—a tech footprint that reveals a sales-and-operations-led business rather than a product engineering one. The hiring mix (29 ops roles, 14 sales, minimal engineering) and active projects (Service Cloud scaling, ABM strategy, lead generation) confirm they're operating as a field-service and customer-acquisition machine. Pain points around high-volume prospecting, partner management, and attribution tracking suggest they're scaling sales infrastructure faster than internal systems can keep pace.

Tech Stack 11 technologies

Core StackSalesforce Apex Pardot Service Cloud Service Cloud Voice Salesforce Field Service Lightning Salesforce Sales Cloud Salesforce Marketing Cloud SOQL Microsoft Office Excel

What AMAROK Security Is Building

◆Challenges

High-volume outbound prospecting
Identifying and qualifying potential clients
Complex sdlc
Scaling service cloud
Partner management complexity
Reducing turnover
Improving employee retention
Strengthening engagement
Optimizing ad spend roi
Tracking attribution across channels

▲Active Projects

Design and deploy service cloud solutions
Manage external salesforce partner delivery
Connect program
Data-driven abm strategy development
Integrated campaign motion building
Budget and ad spend optimization
National account special projects
Mass user code updates/changes
Lead generation strategy development
Refining spark selling method

Hiring Activity

Accelerating50 roles · 30 in 30d

Department

Ops

29

Sales

14

Marketing

3

Support

2

Engineering

1

Finance

1

HR

1

Seniority

Mid

38

Junior

7

Senior

2

Intern

1

Lead

1

Manager

1

Staff

1

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About AMAROK Security

AMAROK is a nationwide commercial security firm founded in 1973, headquartered in Columbia, South Carolina, with 201–500 employees. They provide perimeter security solutions—primarily electric fencing combined with surveillance cameras, lighting, and alarm systems—to commercial property owners and facility managers. Their go-to-market is heavily sales-driven: they maintain a 201–500 person workforce with ops and sales as the largest departments, and are actively hiring across field operations and account management roles. The company runs on Salesforce for CRM, field service dispatch, and marketing automation, positioning them as a traditional field-service contractor digitizing their sales and delivery workflows rather than as a software vendor.

HeadquartersColumbia, South Carolina

Company Size201–500 employees

Founded1973

Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does AMAROK Security use?

AMAROK runs on Salesforce (Service Cloud, Sales Cloud, Marketing Cloud), Pardot for marketing automation, and Microsoft Office. They also use Salesforce Field Service Lightning for dispatch and SOQL/Apex for custom development.

What is AMAROK Security working on?

Active initiatives include scaling Service Cloud infrastructure, launching data-driven account-based marketing, refining lead generation strategy, optimizing ad spend ROI, and building integrated campaign motions. They're also managing external Salesforce partner delivery and reducing employee turnover.

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