Swiss automotive distributor and mobility services provider
AMAG is Switzerland's largest automotive distributor, operating a vertically integrated model spanning vehicle sales, service, leasing, fleet management, and parts. The tech stack is deeply rooted in SAP (ERP, HANA, S/4HANA migration in progress, SuccessFactors) with emerging data engineering capabilities—Python, SQL, Spark, and MLOps deployment signal an attempt to extract operational intelligence from a traditionally ERP-centric infrastructure. Active projects cluster around SAP landscape modernization, finance digitization, and vehicle preparation optimization, while hiring remains concentrated in sales and operations rather than engineering, suggesting a business-process-led transformation rather than platform-building.
Notable leadership hires: Assistant to Brand Director
AMAG Group is Switzerland's largest automotive company by network, with 7,300 employees across sales, service, leasing, and fleet management operations. The company imports and distributes vehicles, maintains a nationwide service network, and offers financial services and leasing through owned subsidiaries. Revenue and scale are tied to vehicle throughput, financing volume, and recurring service contracts. AMAG is actively modernizing its finance processes and vehicle preparation workflows while managing a complex SAP landscape that spans ERP, supply-chain execution, and talent systems. The organization is headquartered in Cham, Zug, and operates across Switzerland, Liechtenstein, and Germany.
SAP ERP (FI/CO, SD, MM, EWM) and SAP HANA form the core. Supporting systems include SAP BTP, Integration Suite, Fiori for UI, and SuccessFactors for HR. Microsoft 365, Teams, and Power BI round out the enterprise platform. Security: Palo Alto Networks and F5.
Priority projects include SAP landscape modernization, S/4HANA migration, finance process digitization, data ingestion pipelines, MLOps deployment, and optimization of vehicle preparation workflows. The company is also developing a training strategy and addressing SAP system upgrade and compliance challenges.
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