Direct-to-consumer equine supplement brand with Amazon and Shopify presence
Alpurial manufactures specialized horse supplements distributed through Amazon and Shopify. The tech stack (Amazon Seller Central, Shopify, Klaviyo, Brevo, HubSpot) and active hiring skew heavily toward marketing (11 roles) with supporting design and logistics — typical of a young DTC brand scaling customer acquisition. Current project focus spans paid creative, email automation, and loyalty programs, aligned with their stated pain points around conversion, customer lifecycle, and retention.
Alpurial develops targeted equine nutritional supplements positioned as higher-potency, science-backed alternatives to existing market products. The company sells through Amazon and Shopify storefronts to horse owners and equestrian enthusiasts primarily in Germany. Founded on research with a veterinarian and biologist, Alpurial emphasizes transparent formulation and tailored solutions for specific horse health needs. The 2–10 person team operates from Neuss, Germany.
Amazon Seller Central, Shopify, Klaviyo, Brevo, HubSpot, Adobe Creative Cloud, Figma, and Midjourney for marketing and design operations.
Neuss, Germany. All hiring is currently in-country.
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