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Alpurial Tech Stack

Direct-to-consumer equine supplement brand with Amazon and Shopify presence

Animal Feed Manufacturing Neuss 2–10 employees Public Company

Alpurial manufactures specialized horse supplements distributed through Amazon and Shopify. The tech stack (Amazon Seller Central, Shopify, Klaviyo, Brevo, HubSpot) and active hiring skew heavily toward marketing (11 roles) with supporting design and logistics — typical of a young DTC brand scaling customer acquisition. Current project focus spans paid creative, email automation, and loyalty programs, aligned with their stated pain points around conversion, customer lifecycle, and retention.

Tech Stack 13 technologies

Core StackCanva Adobe Creative Cloud Figma Shopify Klaviyo HubSpot Amazon Seller Central Amazon Advertising Excel Midjourney Gemini WhatsApp Brevo

What Alpurial Is Building

Challenges

  • Customer loyalty improvement
  • Customer support process optimization
  • Conversion rate boosting
  • Increasing revenue and lifetime value
  • Customer lifecycle optimization
  • Ad conversion improvement

Active Projects

  • Web graphic design
  • Paid ad creative design
  • Campaign banner creation
  • Prozessoptimierung
  • E-mail marketing & automation
  • Whatsapp newsletter & direct communication
  • Customer support process optimization
  • Automated email and whatsapp journeys
  • Loyalty and review program integration
  • Online-shop pflege

Hiring Activity

Accelerating15 roles · 7 in 30d

Department

Marketing
11
Logistics
2
Design
1

Seniority

Mid
4
Junior
3
Manager
3
Intern
2
Senior
2
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About Alpurial

Alpurial develops targeted equine nutritional supplements positioned as higher-potency, science-backed alternatives to existing market products. The company sells through Amazon and Shopify storefronts to horse owners and equestrian enthusiasts primarily in Germany. Founded on research with a veterinarian and biologist, Alpurial emphasizes transparent formulation and tailored solutions for specific horse health needs. The 2–10 person team operates from Neuss, Germany.

HeadquartersNeuss
Company Size2–10 employees
Hiring MarketsGermany

Frequently Asked Questions

What tech stack does Alpurial use?

Amazon Seller Central, Shopify, Klaviyo, Brevo, HubSpot, Adobe Creative Cloud, Figma, and Midjourney for marketing and design operations.

Where is Alpurial headquartered?

Neuss, Germany. All hiring is currently in-country.

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