Brazilian footwear manufacturer scaling ERP and supply-chain automation
Alpargatas operates a vertically integrated footwear business across Havaianas (global flip-flop leader) and a 49.2% stake in Rothy's (US sustainable footwear). The company is mid-migration from SAP ECC to S/4HANA while adopting AIMMS for demand planning—a dual-track modernization typical of manufacturers automating procurement and inventory control. Hiring acceleration (67 roles in 30 days) skews operations, engineering, and manufacturing, signaling push toward process standardization and supply-chain visibility across four Brazilian plants.
Alpargatas is a publicly traded Brazilian manufacturer and brand owner with over 115 years of history and 10,000+ employees. The company owns Havaianas, one of the world's largest open-toe footwear brands with presence in dozens of countries, and holds a minority stake in Rothy's, a US-based sustainable footwear label. Operations are vertically integrated across four manufacturing units in Brazil and include ioasys, an internal digital transformation subsidiary. The business model combines consumer-facing brands with internal manufacturing and digital capabilities, competing on supply-chain efficiency and sustainability.
Alpargatas currently operates SAP ECC and is migrating to SAP S/4HANA as a top adopting priority. The company is also implementing AIMMS for planning and demand optimization across the supply chain.
The company operates a vertical supply chain with four manufacturing units in Brazil and owns ioasys as a digital transformation subsidiary. Havaianas has significant operational presence in dozens of countries; Rothy's operates in the United States.
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