Indonesian beverage, cosmetics, and household goods manufacturer with e-commerce focus
Akasha Wira is a diversified consumer goods manufacturer in Indonesia operating across bottled water, beverages, hair care, and household cleaning products. The company is actively scaling e-commerce and live-streaming channels—eight of seventeen open roles are marketing-focused, and projects center on live-streaming campaigns, KOL partnerships, and promotional performance. The tech stack is lightweight (Java/Kotlin mobile, social-first distribution via Shopee and TikTok Shop), reflecting a direct-to-consumer sales model rather than traditional wholesale infrastructure.
PT Akasha Wira International, Tbk (formerly PT AdeS Waters Indonesia) is a publicly traded Indonesian manufacturer founded in 1985. The company operates five business units: bottled drinking water, cosmetics (hair care under the Makarizo brand), household cleaning products, beverages, and foods. Originally a joint venture between Nestlé and The Coca-Cola Company's subsidiaries until 2010, the company now operates independently with headquarters in Jakarta. The organization employs between 1,001 and 5,000 people and has shifted distribution strategy heavily toward e-commerce platforms and social commerce channels in recent years.
Akasha Wira manufactures bottled water (AdeS brand), hair cosmetics (Makarizo brand), beverages, household cleaning products, and food items. The company is publicly traded in Indonesia and was founded in 1985.
The company uses Java and Kotlin for mobile development (Android Studio, Retrofit, Volley) and distributes via Shopee and TikTok Shop. Marketing operations leverage TikTok, Instagram, and LinkedIn for live-streaming campaigns and influencer partnerships.
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