Plano B Martech Tech Stack

Marketing services and e-commerce implementation agency powered by enterprise systems integration

Technology, Information and Media Novo Hamburgo, Rio Grande do Sul 2–10 employees Founded 2015 Privately Held

Plano B Martech combines marketing strategy with ERP and e-commerce technology for Brazilian mid-market clients. The stack reveals a systems integrator posture: heavy TOTVS (Protheus, Datasul) and Oracle dependency for client backends, paired with RD Station for marketing automation and Shopify for storefronts. Active hiring across engineering (3 roles), marketing (2), and sales (1) with mid-level dominance suggests they're scaling execution capacity while their project list—Protheus implementations, RD Station deployments, webhook automation, lead scoring—confirms a services-led model anchored in ERP and martech integration.

Tech Stack 19 technologies

Core StackOracle SQL Server Shopify Google Ads Meta Ads TOTVS Datasul Progress OpenEdge Google Calendar Google Meet WhatsApp Business LinkedIn Sales Navigator RD Station HTML/CSS TOTVS TOTVS Protheus

What Plano B Martech Is Building

◆Challenges

Integration with other systems
Complex business rules
Improving sales funnel
Increasing lead qualification accuracy
Integrating marketing and sales processes
Automating lead nurturing
Increasing conversion rates
Scaling revenue
Optimizing e-commerce performance
Ensuring erp scalability

▲Active Projects

Protheus module implementation
Implantation of rd station platforms
Automation and integration via webhooks
Lead scoring strategy
Store setup and go live
Store optimization
Conversion rate improvement
Fiscal configuration
Api integrations
Customizations in protheus

Hiring Activity

Accelerating7 roles · 7 in 30d

Department

Engineering

Marketing

Sales

Seniority

Mid

Junior

Senior

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About Plano B Martech

Plano B Martech is a Brazilian agency founded in 2015, based in Novo Hamburgo, Rio Grande do Sul. The firm serves mid-market companies across digital marketing, brand strategy, e-commerce development, and enterprise system implementation. Their core offering bridges marketing automation (RD Station, Google Ads, Meta Ads) with backend ERP systems (TOTVS Protheus, Oracle, SQL Server), building custom integrations and lead-flow automation for clients. The team operates across site development, store setup, fiscal configuration, and ongoing system optimization—treating each engagement as a multi-system integration problem rather than standalone campaigns.

HeadquartersNovo Hamburgo, Rio Grande do Sul

Company Size2–10 employees

Founded2015

Hiring MarketsBrazil

Frequently Asked Questions

What ERP systems does Plano B Martech work with?

TOTVS Protheus, TOTVS Datasul, Oracle, and SQL Server. Their active projects include Protheus module implementations and fiscal configuration work for client backends.

What marketing platforms does Plano B Martech specialize in?

RD Station (active implementations), Shopify (store setup and optimization), Google Ads, Meta Ads, and LinkedIn Sales Navigator. Lead scoring and nurture automation are core project areas.