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Afina ships water filtration products (primarily showerheads) as a high-velocity D2C brand, using a performance-marketing stack anchored in Meta, Google, TikTok, and Pinterest, plus Klaviyo for retention. The hiring mix—8 marketing roles, 3 finance, 2 sales—reflects a growth-stage brand optimizing unit economics and paid-channel scaling; cash flow projections and inventory forecasting appear prominently in active projects, signaling the operational tightness required at 2–10 headcount to manage rapid volume.
Tech Stack 13 technologies
Core StackKlaviyo Meta Google TikTok Pinterest Snapchat Facebook Pixel Instagram YouTube ChatGPT Midjourney Runway ElevenLabs
What Afina Is Building
◆Challenges
- Identifying cash constraints
- Inventory forecasting models
- Expanding into retail channels
- Building new sales organization
- Maximizing roas and cac targets
- Scaling paid acquisition channels profitably
- Boosting filter replacement frequency
- Leveraging ai to increase creative output
- Cost optimization across the company
- Identifying untapped growth opportunities
▲Active Projects
- Design pilot programs for national rollouts
- Inventory forecasting models
- Cash flow projections
- Scaling new paid channels
- Email and sms retention strategy
- Filter replacement reminder strategy
- Budget and bid management
- Build sales processes and forecasting models
- Paid media strategy and execution
- Financial efficiency systems
Hiring Activity
15 roles · 10 in 30d
Department
Seniority
Notable leadership hires: Head of Finance
Company intelligence
