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Addiction Pet Foods Tech Stack

Premium pet food manufacturer with global distribution and private label services

Food and Beverage Manufacturing Bay of Plenty, New Zealand 51–200 employees Founded 2002 Privately Held

Addiction Pet Foods manufactures premium dry and raw-dehydrated pet foods from New Zealand, operating manufacturing facilities and regional hubs across the US, Singapore, Philippines, China, and Southeast Asia. The company is actively scaling its marketing, engineering, and manufacturing teams across 10+ countries while investing in SAP-driven treasury automation and real-time order dashboards—indicating simultaneous growth in brand expansion and operational efficiency. Current pain points center on equipment reliability and unplanned downtime, suggesting manufacturing infrastructure is a near-term bottleneck.

Tech Stack 18 technologies

Core StackPower BI SAP Zendesk Shopify Meta Google TikTok YouTube SAP ERP SAP Analytics Cloud Microsoft Office Microsoft 365 Shopee SAP Business One MPI Limble CMMS Instagram

AdoptingEDI

What Addiction Pet Foods Is Building

◆Challenges

Reducing unplanned downtime
Improving equipment reliability
Expanding global brand presence
Aligning brand strategy with growth targets
Optimizing treasury operations across multiple countries
Ensuring safety compliance
Onboarding friction
Protecting product safety
Minimizing downtime
Scaling learning ecosystem

▲Active Projects

Automation of treasury processes in sap business one hana
Global trade marketing plans
Maintenance planning and scheduling
Real-time dashboards for order performance
New product launches
Go-to-market planning for new products
Integrated campaigns
Source technical talent for manufacturing and engineering roles
Consumer campaign planning
New market entries

Hiring Activity

Accelerating60 roles · 40 in 30d

Department

Marketing

13

Engineering

11

Manufacturing

9

Finance

4

HR

4

Logistics

4

Sales

4

Ops

2

Seniority

Mid

24

Senior

13

Manager

9

Junior

8

Lead

3

Director

1

Notable leadership hires: Marketing Director

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About Addiction Pet Foods

Addiction Pet Foods is a privately held pet food manufacturer based in Bay of Plenty, New Zealand, founded in 2002. The company produces grain-free and gluten-free kibble, raw-dehydrated foods, and treats for cats and dogs, with sourcing focused on free-range meats and New Zealand-grown produce. Beyond direct retail (online and specialty channels), the company operates a significant private label manufacturing business serving established pet food brands globally. Distribution spans the US, Singapore, Philippines, China, Australia, and broader Southeast and South Asian markets.

HeadquartersBay of Plenty, New Zealand

Company Size51–200 employees

Founded2002

Hiring MarketsNew Zealand, Australia, Philippines, Malaysia, Vietnam, Thailand, India, South Africa

Frequently Asked Questions

What technology does Addiction Pet Foods use?

SAP ERP and SAP Business One for core operations, Power BI and SAP Analytics Cloud for reporting, Zendesk for customer service, Shopify and Shopee for e-commerce, plus Limble CMMS for maintenance management.

Where is Addiction Pet Foods headquartered?

Bay of Plenty, New Zealand. The company also operates regional offices in the US, Singapore, Philippines, and China, plus a state-of-the-art manufacturing facility in New Zealand.