Adda247 Tech Stack

Vernacular ed-tech platform for competitive exams across India

E-Learning Providers Gurugram, Haryana 501–1,000 employees Educational

Adda247 operates India's largest multilingual learning platform, delivering exam prep across 500+ government job, UPSC, IIT JEE, NEET, and college entrance programs in 12 Indian languages. The hiring mix—marketing-heavy with paid acquisition focus—and active projects (paid marketing optimization, user acquisition scaling, YouTube SEO) reflect a growth-stage company prioritizing customer acquisition over infrastructure. Pain points center on paid marketing ROI and organic visibility, suggesting tension between unit economics and reach in a price-sensitive, Tier II+ market.

Tech Stack 21 technologies

Core StackGoogle Ads Meta Ads Firebase Google Analytics Mixpanel WordPress YouTube Google Analytics 4 Excel Google Sheets Looker Studio Microsoft Office Google Docs PowerPoint MoEngage CleverTap Meta YouTube Studio VidIQ Google Google Forms

What Adda247 Is Building

◆Challenges

Fast paced growth
Statutory audit coordination
Scaling user growth
Optimizing paid marketing roi
Improving user engagement
Improving channel visibility
Increasing subscriber growth
Organic traffic growth
Website visibility
Search engine rankings

▲Active Projects

Paid marketing optimization
Scaling paid marketing campaigns
Optimizing user acquisition
Ae/je exam content development
Interactive learning materials design
Growth experiments
Customer lifecycle management initiatives
Youtube seo strategy
Algorithm trend monitoring
Job alerts content

Hiring Activity

Accelerating9 roles · 4 in 30d

Department

Marketing

Content

Finance

Healthcare

Product

Seniority

Mid

Senior

Junior

Lead

Manager

Notable leadership hires: Internal Audit Lead

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About Adda247

Adda247 provides online exam prep courses and learning content for Indian students pursuing government jobs, civil services, engineering, and medical entrance exams. The platform serves over 80% of users from Tier II, Tier III, and smaller towns, with content available in 12 Indian languages. The company operates three brands—Adda247, StudyIQ Education, and Sankalp Bharat—each targeting distinct exam categories and student segments. Adda247 combines live online classes, on-demand video, mock tests, ebooks, and printed materials. The company is backed by investors including Google, Infoedge, WestBridge, Asha Impact, and JM Financials.

HeadquartersGurugram, Haryana

Company Size501–1,000 employees

Hiring MarketsIndia

Frequently Asked Questions

What tech stack does Adda247 use?

Marketing and analytics: Google Ads, Meta Ads, YouTube, Google Analytics 4, MoEngage, CleverTap, Mixpanel, Looker Studio. Content: WordPress, YouTube Studio, VidIQ. Productivity: Google Workspace, Microsoft Office. Infrastructure: Firebase.

How many users does Adda247 reach?

Adda247 serves students across 500+ exams. More than 80% of users come from Tier II, Tier III, and smaller towns across India, reflecting a focus on underserved student populations.