Aday Tech Stack

Media monitoring and analysis platform for corporate decision-makers

Information Services Paris, Île-de-France 51–200 employees Founded 1985 Self-Owned

Aday operates a media intelligence platform (Tagaday) built on Elasticsearch + Kibana for real-time indexing and search across press, web, and broadcast content. The stack reveals a data-heavy operation — heavy reliance on Elastic's search infrastructure, Python scripting, and container orchestration (Docker/Kubernetes) — while pain points around indexing performance and workflow automation signal scaling challenges. Current hiring is sales-driven (4 of 7 roles) alongside infrastructure work, suggesting push for both revenue growth and platform stability.

Tech Stack 17 technologies

Core StackElasticsearch PostgreSQL Linux Docker Kubernetes Python Ansible HubSpot Kibana Logstash Proxmox Bash XPath HTML XML JSON Google Workspace

What Aday Is Building

◆Challenges

Performance and availability of indexing platform
Migration and integration of new secure tech solutions
Cybersecurity resilience of processes
Optimizing complex automated workflows
Increasing market visibility
Generating new opportunities

▲Active Projects

Migration and integration of new secure tech solutions
Index optimization
Develop visibility and communication strategy

Hiring Activity

Accelerating7 roles · 5 in 30d

Department

Sales

Data

Media

Ops

Seniority

Mid

Junior

Senior

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About Aday

Aday, founded in 1985 and based in Paris, publishes Tagaday, a media monitoring and analysis platform designed for communications professionals and corporate decision-makers. The platform aggregates content from written press, national and international web sources, and audiovisual media, providing real-time competitive tracking and measurement of communication campaign results. Aday operates through licensing partnerships with media publishers and serves mid-market enterprises across public and private sectors in France. The 51–200 person organization operates as a self-owned company.

HeadquartersParis, Île-de-France

Company Size51–200 employees

Founded1985

Hiring MarketsFrance

Frequently Asked Questions

What tech stack does Aday use?

Aday's platform runs on Elasticsearch and Kibana for indexing and analytics, PostgreSQL for relational data, Python for backend logic, and Docker/Kubernetes for infrastructure orchestration. It also uses HubSpot for CRM and Google Workspace for collaboration.

What are Aday's main operational challenges?

Key pain points include performance and availability of the indexing platform, migration and integration of secure tech solutions, cybersecurity resilience, and optimization of automated workflows. Market visibility and lead generation also rank among current priorities.