Action Tech Stack

Discount retailer operating 3,300+ stores across 14 countries

Retail Zwaagdijk-Oost 10,001+ employees Founded 1993 Privately Held

Action is a large-scale European discount retailer managing over 84,000 employees and more than 3,300 stores across 14 countries. The company is deeply invested in SAP infrastructure (S/4HANA, EWM, Transportation Management, BW, BusinessObjects) paired with cloud analytics (BigQuery, Databricks, Looker Studio), suggesting a maturing enterprise data and supply-chain backbone. Hiring velocity is accelerating with 819 roles posted in the last 30 days—a majority in store operations and sales—while active projects cluster around inventory optimization, store layout, and transport efficiency, pointing to operational scaling as the near-term priority.

Tech Stack 34 technologies

Core StackSAP S/4HANA SAP Python SAP SuccessFactors BigQuery Databricks Active Directory ServiceNow Fortinet Mendix Excel SuccessFactors Blackline Ariba OpenText Looker Studio Meta TikTok Channable SAP Transportation Management SAP EWM Sailpoint Azure Entra ID Microsoft Office Signavio Kronos SAP BW SAP BusinessObjects SAP Analytics Cloud SAP Datasphere+4 more

AdoptingSAP S/4HANA SAP Transportation Management

What Action Is Building

◆Challenges

Optimizing sales
Increasing sales and customer satisfaction
Inventory and sales monitoring
Inventory management
Expanding store network
Managing inventory
Improving store layout
Optimizing outbound transport
Reducing workplace incidents
Managing unforeseen events

▲Active Projects

International hr projects
Store layout optimization
Improving store layout
Store relocation
Process and policy optimization
Voice of action program
Onboarding program
Weekly promotion implementation
Staff scheduling
Optimizing sales

Hiring Activity

Accelerating1,800 roles · 800 in 30d

Department

Sales

1095

Ops

471

Operations

Logistics

Finance

Retail

Marketing

Seniority

Junior

813

Mid

445

Manager

290

Senior

111

Intern

Lead

Notable leadership hires: Transport Team Lead, Store Facility Lead, Transport Lead, Team Lead, Portfolio Lead Format

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About Action

Action operates a discount retail chain focused on everyday necessities and affordable household products, competing on price and assortment breadth. The company serves customers across France, Netherlands, Belgium, Romania, Portugal, Italy, Germany, Poland, Brazil, Philippines, Spain, Switzerland, Mexico, Austria, Luxembourg, Czechia, Slovakia, Chile, Norway, Argentina, Australia, Indonesia, Iceland, Tunisia, and Myanmar. Founded in 1993, Action has grown to over 84,000 employees supporting rapid store expansion (more than 3,300 locations as of the profile date). The organization is structured around retail operations, supply-chain logistics, HR, and finance, with active initiatives in store layout optimization, inventory management, staff scheduling, and transport efficiency.

HeadquartersZwaagdijk-Oost

Company Size10,001+ employees

Founded1993

Hiring MarketsFrance, Netherlands, Belgium, Myanmar, Romania, Portugal, Italy, Germany

Frequently Asked Questions

How many countries does Action operate in?

Action operates in 14 countries: France, Netherlands, Belgium, Romania, Portugal, Italy, Germany, Poland, Brazil, Philippines, Spain, Switzerland, Mexico, and Austria, with additional hiring and expansion in Luxembourg, Czechia, Slovakia, Chile, Norway, Argentina, Australia, Indonesia, Iceland, and Tunisia.

What tech stack does Action use?

Action runs SAP S/4HANA, SuccessFactors, Ariba, EWM, Transportation Management, and BW for core operations. Analytics uses BigQuery, Databricks, and Looker Studio. Additional tools include Mendix, Blackline, ServiceNow, Signavio, Kronos, SailPoint, and Active Directory/Azure Entra ID for identity.